Social Media

Social Media and Content Creator

Company: Langdale Care Homes

Location: Nairobi, Kenya
• In office

About Langdale Care Homes

Langdale Care Homes provides compassionate and personalised care where residents feel known, safe, and celebrated. We are growing our media team and looking for a creator who can turn everyday moments in our homes into warm, memorable stories that travel across the web.

About the role

You will help shape how Langdale shows up online. From vertical videos that make people smile to thoughtful blogs that inform families, your work will carry our voice and values. You will join a supportive team, partner closely with activities and wellbeing leads, and see your ideas come to life across TikTok, Instagram, Facebook, YouTube and LinkedIn.

What you will do

• Plan and run social calendars across TikTok, Instagram, Facebook, YouTube and LinkedIn

• Film, edit and publish day in the life moments, resident activities, staff spotlights and events

• Write short social copy, blog posts, newsletters and occasional features for care sector outlets

• Design on-brand assets and carousels in Figma and Canva, and maintain simple design systems for repeatable content

• Grow audience and engagement through community management, trends, challenges and collaborations

• Track performance with platform analytics and simple dashboards, then optimise what works

• Support activities coordinators with posters, schedules and event promotion

• Help with award entries, charity spotlights and recognition pieces for residents and staff

• Keep online profiles in great shape across Google Business, Indeed and other directories

What you bring

Core skills

• Graphic design and video editing with a strong creative eye and careful attention to detail

• Up-to-date understanding of social trends, formats, algorithms and brand consistency

• Clear, warm writing in English with clean grammar and a feel for human stories

Video editing skills we value

• Storycraft and pacing for short and long form

• Shooting basics for phone and mirrorless cameras, framing, focus, exposure and white balance

• Media management, file naming, folders, proxies and backups

• Edit timelines, trims, J and L cuts, slip and ripple edits, speed ramps and retiming

• Multicam sync, nested sequences and compound clips

• Captions and subtitles including SRT exports and platform native captions

• Sound design, dialogue clean-up, EQ, compression, noise reduction and loudness targets for each platform

• Music selection with licensing awareness and beat-matched cuts

• Colour correction and colour grading, scopes, LUTs and matching shots

• Motion graphics and titles, lower thirds, animated stickers and supers

• Keying, masking, rotoscoping and simple VFX when useful

• Text on screen for accessibility and silent autoplay

• Aspect ratios and safe areas for vertical, square and widescreen

• Codecs, bitrates and exports for TikTok, Reels, Shorts and YouTube

• Thumbnail creation and A/B variants

• Basic live capture skills and stream setups when needed

Figma superpowers

• Comfortable designing social carousels, posters, thumbnails and simple landing pages

• Components and styles for colours, type and buttons

• Auto layout, constraints and responsive variants for quick resizing

• Prototyping with Smart Animate for simple motion previews before edit

• Asset export for social and video workflows, including PDF and SVG

• Libraries, version history and tidy files so the team can reuse and scale

• Basic FigJam for content planning, scripts, storyboards and shot lists

Tools

• Video: CapCut, Premiere Pro, DaVinci Resolve or Final Cut Pro, plus Audition or Resolve Fairlight

• Design: Figma, Canva, Photoshop and Illustrator

• Scheduling and analytics: Meta tools, YouTube Studio, TikTok tools, Hootsuite, Buffer or Sprout

• Nice to have: DSLR or mirrorless camera familiarity, gimbal and basic lighting, lav and shotgun mics

Qualities

• Team player who brings ideas and takes feedback with good grace

• Respect for residents and colleagues, with a calm and caring presence

• Ownership mindset with reliable delivery and tidy files

Requirements

• Proven experience creating engaging social content and editing videos

• Strong portfolio that shows storytelling, design taste and platform fluency

• Comfort working in-office in Nairobi with occasional visits to partner sites

• Familiar with Langdale Care Homes by reviewing our website before applying:

Application process

• Submit your CV, a short cover note, and portfolio links to

• Record a video, no longer than two minutes, introducing yourself and sharing why you are a great fit

The deadline for application is Sunday 19th October 2025.

• Shortlisted candidates will complete an online skills assessment before any in-person interview. The assessment will cover video editing, captions and titles, simple colour and audio work, and a short Figma task to test components and auto layout

Compensation

Competitive and aligned to experience and qualifications.

We look forward to meeting you and to seeing your work