Sales and Marketing Manager

13 hours ago

Nairobi, Nairobi Area, Kenya Zeplin Investments Ltd Full time $80,000 - $120,000 per year

We are seeking an experienced and results-oriented Sales and Marketing Manager to lead the company's commercial growth and brand strategy.The ideal candidate is a strategic thinker with strong leadership, communication, and analytical skills capable of developing and executing high-impact sales and marketing plans that drive predictable revenue growth, market expansion, and customer retention.

This role requires a balance of strategic planning, hands-on execution, and cross-functional collaboration with product, technical, and customer service teams.

Key Responsibilities

  • Develop and execute a unified sales and marketing strategy aligned with the company's growth objectives and market position.

  • Design and manage a structured sales pipeline that converts leads into loyal customers while ensuring consistency in messaging and brand experience.

  • Plan and oversee marketing campaigns, including digital, field, and BTL activities, to support lead generation, brand visibility, and customer retention.

  • Conduct market research and competitor analysis to identify opportunities, trends, and emerging customer needs.

  • Collaborate with product and technical teams to position iNet Africa's services effectively in the market.

  • Build, train, and lead a high-performing sales and marketing team, ensuring clear targets, accountability, and continuous development.

  • Monitor, analyze, and report on sales and marketing KPIs, providing insights and forecasts to management for informed decision-making.

  • Manage the company's CRM systems (e.g., Zoho) to track leads, deals, and customer interactions, ensuring accurate data and timely follow-ups.

  • Develop and maintain strong relationships with customers, partners, and institutional clients to drive renewals, referrals, and upselling opportunities.

  • Manage the creation of marketing materials and content (brochures, proposals, digital assets) consistent with brand guidelines.

  • Oversee social media presence, digital campaigns, and corporate communications to strengthen the brand's market position.

  • Identify and participate in trade shows, exhibitions, and community engagements to enhance visibility and networking opportunities.

  • Ensure that pricing strategies, promotions, and communications are aligned with company objectives and profitability goals.

  • Lead the development of customer retention and loyalty programs to enhance satisfaction and reduce churn.

  • Represent iNet Africa professionally in client presentations, media interactions, and partnership meetings.

Requirements
Requirements

  • Minimum 5 years of experience in a Sales Manager or Senior Sales Executive position, preferably in IT, SaaS, or Telecommunications.

  • Proven track record in designing and executing a successful sales and marketing strategy with measurable results.

  • Demonstrated experience in building, mentoring, and managing a sales and marketing team.

  • Strong understanding of B2B and/or B2C tech sales cycles and go-to-market strategies.

  • Experience using CRM systems (e.g., Zoho, Salesforce, HubSpot) for pipeline management and performance tracking.

  • Ability to present and defend a real-life sales and marketing plan previously developed and executed, including results achieved.

  • Strong commercial acumen, strategic thinking, and data-driven decision-making skills.

  • Excellent communication, presentation, and negotiation abilities.

  • Bachelor's degree in Business, Marketing, IT, or a related field (MBA preferred).

  • Background in digital marketing or product marketing.

  • Familiarity with IT infrastructure, SaaS models, and ISP services.

  • Exposure to startup or high-growth business environments.

  • Professional certifications in sales, marketing, or leadership are an added advantage.

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