Sales Manager

11 hours ago

Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time 2,500,000 - 8,000,000 per year

Reports To: General Manager –

Direct Reports:

Sales Executive – RTE

Sales Executive – HORECA

Key Accounts Representative – Retail

Sales Coordinator

Primary Purpose and Scope

The Sales Manager is responsible for identifying and delivering new revenue streams across beverage, snacks, and other product categories. The role includes developing domestic and international commercial networks, securing profitable opportunities, and positioning the client brand strongly within the industry. The role also carries responsibility for representing the brand at industry events when required.

Key Responsibilities



Sales & Revenue Growth

  • Achieve sales growth and meet revenue targets by effectively managing the sales team.
  • Deliver a minimum 20% year-on-year revenue growth by implementing strong business development strategies.
  • Develop annual Foodscape revenue strategies including forecasts and budgets.

Client Management & Market Development

  • Build long-lasting customer relationships through constant engagement and partnership strengthening.
  • Maintain active contact with major accounts to understand needs, concerns, and growth opportunities.
  • Monitor market trends and competitor activities and strategically innovate Foodscape offerings.
  • Cross-Functional Collaboration
  • Work closely with Manufacturing, Product Development, Finance, and Marketing to drive commercial success.
  • Participate in pricing strategy formulation and cost-benefit analyses for new and existing clients.

Governance, Compliance & Administration

  • Ensure adherence to governance policies and monitor team compliance.
  • Protect business cash flow by ensuring proper payment terms in contracts and onboarding documentation.
  • Oversee availability and adequacy of sales materials and promotional assets.
  • Capture customer/consumer feedback for continuous brand improvement.

Business Expansion & Strategic Sales

  • Develop and manage a pipeline for new customer acquisition and onboarding.
  • Lead negotiations and personally support closure of major deals.
Requirements

Qualifications & Experience

  • Bachelor's Degree in Business, Marketing, or related field – mandatory
  • Minimum of 5 years' experience in sales, with proven success in the HORECA channel (mandatory).
  • Demonstrated experience in high-value client acquisition and portfolio management
  • Strong knowledge of FMCG and food/beverage sales is highly desirable

Skills

  • Commercial experience across multiple food categories
  • Strong account and portfolio management skills
  • High-value customer relationship management
  • Presentation and negotiation skills
  • Sales and territory management
  • Advanced interpersonal and communication skills
  • Self-motivated, results-driven, and ambitious
  • Knowledge & Systems
  • CRM systems proficiency
  • Account planning and activity management
  • Knowledge of HORECA industry trends and requirements

Personal Attributes

  • Customer-centric with a passion for exceeding expectations
  • Analytical, structured, and proactive
  • Team player with a positive attitude
  • Strong discernment and understanding of client needs and motivations
  • Passion for coffee and food culture

Other Requirements

  • Valid Driver's License
  • Passport

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