Account-Based Marketing Coordinator

5 days ago

Nairobi, Nairobi Area, Kenya Project Growth Full time $60,000 - $80,000 per year


Location:

Role Overview

Key Responsibilities
  • Campaign Planning & Execution
    • Support the creation and execution of targeted ABM campaigns aimed at driving acquisition and retention efforts.
    • Collaborate with the sales team to ensure alignment on target accounts and campaign strategies.
    • Help develop strategies for engaging key decision-makers and influencers within target accounts.
  • Lead Nurturing & Funnel Management
    • Manage the nurturing of Marketing Qualified Leads (MQLs) through the funnel, transitioning them into Sales Qualified Leads (SQLs).
    • Use Salesforce to track and manage lead data, ensuring proper segmentation and follow-up.
  • Campaign Performance Reporting
    • Measure the effectiveness of ABM campaigns by tracking key performance indicators (KPIs).
    • Report campaign results to the sales team, offering insights for campaign optimization and refinement.
  • Collaboration with Internal Teams
    • Work closely with the sales team to ensure leads are properly nurtured and handed off for further engagement.
    • Partner with the creative team to produce compelling content and assets that align with campaign goals.
  • Strategy & Market Research
    • Stay up to date on industry trends and best practices for ABM strategies.
    • Conduct market research to identify new opportunities for growth within target accounts.
    • Competitive intelligence: messaging, advertising, and offering profiles.

Qualifications
  • Experience & Skills
    • 4 years of experience in B2B marketing, with a strong understanding of ABM strategies.
    • Experience using Salesforce to manage and track lead data and campaign performance.
  • Marketing Expertise
    • Solid understanding of digital marketing lifecycle strategies, including email marketing, social media, PPC, and content creation.
    • Proficient in tracking and analyzing KPIs to assess the effectiveness of marketing campaigns.
  • Measurement & Optimization
    • Strong proficiency in analyzing cross-channel campaign performance and lead attribution.
    • Formulating insights into trends and recommendations for the future.
    • Experience developing lead grading and scoring strategies to inform MQL handoffs to sales.
    • Experience using Salesforce and Segment for campaign and user analysis.
  • Communication & Collaboration
    • Strong written and verbal communication skills, with the ability to effectively collaborate with internal teams and stakeholders.
    • Experience in working cross-functionally with sales, marketing, and creative teams to establish tested processes where none exist today.
  • Mindset & Attributes
    • Results-oriented with a focus on achieving measurable goals and contributing to team success.
    • Detail-oriented, organized, and capable of managing multiple campaigns simultaneously.

What Success Looks Like
  • Successfully executing ABM campaigns that drive measurable growth in customer acquisition and retention.
  • Achieving strong lead-to-conversion rates and transitioning MQLs into SQLs.
  • Positive feedback from the sales team regarding the quality of leads and campaign performance.

Opportunity

Application Process
  • Fill in the application form
  • Record a video showcasing your skill sets

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