Trade Marketing Manager

1 day ago

Kenya Network International Full time 1,200,000 - 3,600,000 per year
Reference: NWI002577-Nikki-1

We're looking for a passionate and results-driven person to develop and execute trade marketing strategies that drive sales, improve brand presence, and enhance execution in retail, horeca, and distribution channels across Kenya. Duties & Responsibilities This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities:
  • Develop and implement trade marketing plans aligned with brand strategy and sales objectives.
  • Design and execute in-store visibility, POS materials, and promotional activities.
  • Coordinate with sales teams to support product sell-in, launches, and activations.
  • Segment and analyze trade channels (modern trade, general trade, horeca) to tailor activities effectively.
  • Track performance of trade promotions and recommend optimizations.
  • Build relationships with key distributors, retailers, and horeca accounts.
  • Manage budgets and ensure cost-effective execution of trade programs.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • 4–6 years' experience in trade marketing or sales, preferably in liquor or FMCG
  • Strong understanding of Kenyan trade channels and consumer behavior
  • Excellent planning, project management, and analytical skills
  • Proficient in MS Office; knowledge of merchandising tools is a plus
  • Willingness to travel within Kenya for market visits and trade engagement
Apply Now
For more exciting Africa and International vacancies, please visit:

I also specialise in recruiting in the following:
  • Local and expat recruitment into Africa as well as Internationally
If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.

For more information, contact:
Nichola (Nikki) Ferreira - ISPr
Specialist Recruitment Consultant
Connect with me on LinkedIn

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