Sales Manager

23 hours ago


Kenya Network Int Full time $40,000 - $80,000 per year
We are seeking a highly motivated and experienced Kenyan Sales Manager to lead our sales operations across Kenya. The ideal candidate will have strong knowledge of the local market, a solid network in the retail and HoReCa sectors, and a proven track record in driving volume, visibility, and market share for liquor brands.

This is a great opportunity to grow in a leading liquor distribution company that is part of a diverse group of companies.

Key Responsibilities:
  • Lead and manage the national sales team to achieve volume, revenue, and distribution targets
  • Develop and implement strategic sales plans by region, channel (retail, HoReCa, and wholesale), and product
  • Build strong relationships with key distributors, retailers, bars, restaurants, and trade partners
  • Monitor and analyze sales performance, market trends, and competitor activity
  • Collaborate with trade marketing and brand teams to ensure effective market execution
  • Recruit, train, and mentor sales representatives across the country
  • Ensure compliance with local laws and responsible alcohol marketing practices

Qualifications & Skills:
  • Kenyan citizen with in-depth knowledge of the local liquor market
  • Bachelor's Degree in Business, Sales, or a related field (MBA is a plus)
  • 5+ years' experience in sales management within the liquor, beverage, or FMCG industry
  • Strong leadership, negotiation, and communication skills
  • Experience managing key accounts and distributors
  • Willing to travel across Kenya regularly

Apply Now

For more exciting Africa and International vacancies, please visit:

I also specialise in recruiting in the following:
  • Local and expat recruitment into Africa as well as Internationally
If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles / positions.

For more information, contact:
Nichola (Nikki) Ferreira - ISPr
Specialist Recruitment Consultant
Connect with me on LinkedIn

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