Trade Marketing Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About The Role
The Trade Marketing Manager leads the development, execution, tracking and measurement of all Trade marketing plans into winning programs with customers and shoppers across assigned categories & channels in alignment with brand strategy. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world.

Your responsibilities

• Develops and Implements Category and channel trade marketing plans across the country.
• Contributes to category marketing plans, with customer and category analysis and promotional strategy.
• Lead the development and implementation of promotional strategy in line with brand priorities and media plan.
• Responsible for the delivery of the total channel value target
• Design plans to achieve the execution of 4Ps across all sales channels per the Company's success model.
• Identifies key demand drivers for the category/channel and lead field sales forecast with supply services, finance, consumer marketing and sales operations.
• Study and analyse Nielsen reports and generate insights for the way forward.
• Development, deployment and tracking of Point of Sales Materials (POSM) for all cycle programs or product launches.
• Continuous analysis of the competitive and customer's position in the country, works together with teams to develop trade marketing actions and strategy aimed at strengthening Reckitt's position in the category.
• Ensure increase in market share and coverage for focus categories/SKUs planned for the year.
• Responsible for developing appropriate response plans again competitive threats and collaborating with all stakeholders to ensure an excellent execution of the plans.
• Responsible for the effective utilization of POSM and ensuring they are deployed to channels/geographies/stores for maximum impact.
• Responsible for category/channel trade investment management (planning, accruals & deployment) and ensuring ROI on key initiatives. Aligns budget with all stakeholders internally to ensure sufficiency of funding and budget compliance.

The experience we're looking for

• Analytical skills - ability to comprehend and derive insights from extensive data.
• Commercial acumen – ability to understand the dynamic business needs, organization's market, and environment, backed by a ready grasp of what Reckitt needs to do to succeed.
• Result oriented - entrepreneurial and self-motivating, good planning, and organizational ability
• Stakeholder management skills – understanding and aligning stakeholder expectations and working towards a common goal to achieve the larger business objective.
• Excellent communication skills.
• Minimum 5+ years of core field sales experience leading teams, executing in channels, and managing distributors and customers.
• Modern Trade Management experience is a must to have for the role
• Strong university degree in business or marketing related course. An MBA is an added advantage.

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.