Business Development Associate – Asian Market

1 week ago

Nairobi, Nairobi Area, Kenya YoguPay Full time

Company Description

We are a cross-border payment platform designed to provide fast, secure, and reliable transfer of funds globally. We offer tailored solutions that meet your unique business needs, breaking traditional barriers and ushering in a new era of business payments. Our goal is to enhance financial transactions, ensuring efficiency and security for businesses worldwide.

Position Summary: We are seeking a highly driven and commercially astute Business Development Associate with deep knowledge of the Asian market, fluency in English and Mandarin (MANDARIN IS A MUST), and strong networks among Asian importers and exporters in Kenya. The successful candidate will play a key role in driving client acquisition, building strategic partnerships, and expanding market presence within the Asian trade corridor. This role offers the opportunity to leverage cross-border trade expertise and contribute directly to the growth of payments, FX, and liquidity solutions across Africa–Asia trade routes.

Key Responsibilities

Client Acquisition & Relationship Management

·      Identify, prospect, and onboard Asian importers and exporters operating in Kenya.

·      Build and maintain strong, trust-based relationships with decision-makers, traders, and financial institutions.

·      Develop tailored solutions to meet client needs in cross-border payments, FX, and settlement services.

Business Development & Revenue Growth

·      Generate leads, manage pipelines, and deliver on revenue and client acquisition targets.

·      Negotiate and close deals in payments, FX, and liquidity solutions.

·      Ensure smooth onboarding processes and deliver excellent client experiences.

Market Expansion & Partnerships

·      Leverage knowledge of the Asian market to identify opportunities and strategic partnerships.

·      Represent the company at trade shows, fintech events, and Asian business forums.

·      Provide insights on trends, regulations, and competitor activity affecting the importer/exporter ecosystem.

Reporting & Compliance

·      Maintain accurate CRM records and prepare regular performance reports.

·      Ensure compliance with industry regulations, policies, and contract terms.

·      Support forecasting, pipeline management, and reporting to leadership.

Qualifications:

·      Bachelor's degree in Business, Marketing, Finance, Economics, or related field.

·      6–8 years of proven experience in sales, business development, or consulting, with strong exposure to the Asian business community in Kenya.

·      Strong understanding of Asian import/export trade dynamics and established industry networks.

·      Proven track record in B2B sales, client acquisition, and relationship management.

·      Knowledge of cross-border payments, FX, or fintech solutions is a strong advantage.

·      Fluency in English and Mandarin
(MANDARIN FLUENCY IS A MUST)
; proficiency in additional Asian languages (Hindi, Gujarati, etc.) is an added advantage.

·      Excellent negotiation, analytical, and communication skills.

·      Results-oriented, self-motivated, and able to work independently as a consultant.

What We Offer:

·      Competitive compensation with performance-based incentives.

·      Exposure to global trade and fintech corridors across Africa and Asia.

·      Career growth opportunities in a high-impact, fast-growing industry.

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