SEO & PPC Specialist

1 day ago

Nairobi Nairobi City Kenya Bridge Talent Management Full time $30,000 - $60,000 per year

Are you a performance -driven digital marketer who lives for results, rankings, and ROAS? Our client; two high -growth wellness brands on a mission to help people live pain -free, confident lives in the UK, are looking for a SEO & PPC Specialist to own and optimize their entire digital funnel across paid search, social, and organic content. You'll be responsible for making sure they're seen, clicked, and converting across every platform from Google Ads to Meta, and everything in between. To drive traffic, conversions, and patient bookings by improving our search visibility, optimizing paid campaigns, and helping us dominate our local and online space. Key ResponsibilitiesAudit and optimize our WordPress website for speed, structure, and on -page SEOImprove and maintain Google search rankings for priority keywords (chiropractic, laser hair removal, etc.)Monitor keyword performance, fix technical SEO issues, and build backlinks if neededWork closely with content creators to ensure blog/landing pages are SEO -friendlyPPC (Pay -Per -Click Advertising)Manage and optimize Google Ads campaigns for lead generation and clinic bookingsTrack conversions and ROAS, split -test ad creatives and copyScale winning campaigns and pause under -performers proactivelyGrow presence and engagement across TikTok, Facebook, Instagram, Twitter, LinkedIn, YouTubeOversee the optimization of paid social ads (Facebook & TikTok)Collaborate with our content and video team to ensure alignment across channelsReport on reach, engagement, leads, and campaign performance monthly Requirements The Ideal Candidate Will Have: 6+ years' experience in SEO and PPC (Google Ads essential)Proven track record of increasing search rankings and lowering ad costsSolid understanding of WordPress, Google Analytics, Google Tag ManagerExperience managing TikTok & Facebook AdsFamiliarity with video -first platforms like TikTok, Reels, and YouTube ShortsAbility to build, manage, and report on performance dashboardsA self -starter mindset, constantly looking for ways to optimize and improve Nice -to -Haves: Experience with CRM platforms (Keap, GHL) Local SEO and Google Business Profile optimization .

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