DS Campaign Manager

2 weeks ago

Nairobi, Nairobi Area, Kenya SWATX Full time 900,000 - 1,200,000 per year

SWATX is seeking a results-driven DS Campaign Manager to spearhead our data science-driven marketing initiatives. In this pivotal role, you will be responsible for designing and executing campaigns that leverage advanced analytics and machine learning techniques to optimize customer engagement and drive business growth.

Key Responsibilities:

  • Develop and execute data-driven campaign strategies that align with overall marketing objectives and leverage customer insights.
  • Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Design, implement, and manage the end-to-end campaign process, from planning and setup through execution and post-campaign analysis.
  • Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Work closely with cross-functional teams, including marketing, sales, and product development, to foster a data-centric culture.
  • Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
  • Manage the campaign budget and timelines, ensuring projects are delivered on schedule and within allocated resources.

Requirements

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Creative problem-solver with a strategic mindset and results-oriented approach.

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