Lead Generation Specialist

2 weeks ago

Nairobi, Nairobi Area, Kenya ATANGANA & SONS LTD Full time 900,000 - 1,200,000 per year

About ATANGANA AND SONS LTD

ATANGANA AND SONS LTD is a forward-thinking IT solutions provider specializing in delivering innovative information, internet, and technology services to businesses across industries. We help clients transform operations, enhance digital presence, and achieve growth through smart, data-driven technology solutions.

Position Summary

We are seeking a
Lead Generation Specialist
to drive our business growth by identifying, qualifying, and nurturing high-quality leads. The ideal candidate will have a strong understanding of B2B sales in the technology sector, exceptional communication skills, and a proactive approach to generating new business opportunities.

Key Responsibilities

  • Research, identify, and qualify potential clients through online research, databases, social media, and networking.
  • Develop and manage lead generation campaigns across multiple digital channels (email, LinkedIn, CRM tools, etc.).
  • Reach out to prospects via cold calls, emails, and social platforms to introduce company services and qualify interest.
  • Maintain an organized pipeline of leads and ensure consistent follow-up to move prospects through the sales funnel.
  • Collaborate with the marketing and sales teams to refine lead targeting and messaging strategies.
  • Use CRM tools to track engagement, measure performance, and generate reports on lead generation effectiveness.
  • Stay updated on IT industry trends, competitors, and emerging market opportunities.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, IT, or related field.
  • 2+ years of experience in lead generation, sales, or digital marketing (preferably in the IT or technology industry).
  • Strong communication, persuasion, and networking skills.
  • Proficiency with CRM systems (e.g., HubSpot, Zoho, Salesforce) and lead tracking tools.
  • Ability to work independently, meet deadlines, and manage multiple priorities.
  • Familiarity with B2B sales cycles and technology services is an advantage.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic and innovative tech company.
  • Career growth and professional development support.
  • Collaborative work culture focused on innovation and excellence.

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