Destination Executive Europe

Directly reporting to the Destination Manager (Europe)

About Us:

Study Now is a leading education consultancy firm, dedicated to assisting students in finding the best study opportunities worldwide. We work closely with universities, colleges, and other educational institutions to facilitate the recruitment and admission process of students. We are committed to providing personalized support and guidance to our clients, ensuring they make informed decisions about their academic and career paths.

The Destination Executive (Europe) will play a key role in driving growth by expanding Study Now's partnerships with European educational institutions and serving as a primary representative for this region. This dynamic position combines strategic business development with targeted student engagement to inspire and guide East Africa students towards studying in Europe.

Working Days
: Full -Time (Mon -Fri)

Office Location:
 Nairobi

Main activities and responsibilities

1. 
Recruitment & Conversion Support

· Assist the Destination Manager (Europe) in achieving enrolment targets for European study destinations.

· Manage and respond to student, counsellor, and agent enquiries, providing up-to-date information on courses, tuition fees, scholarships, visa processes, and living arrangements for European countries.

· Support students throughout the application process, ensuring applications are complete, accurate, and meet partner requirements.

· Follow up on leads and offers to maximize conversion from application to enrolment.

2
. University Partnership Engagement

· Build and maintain positive working relationships with European partner universities.

· Share market insights, application trends, and feedback from students and counsellors with university partners to strengthen collaborations.

· Work with the Destination Manager to identify and introduce new potential university partners in Europe.

3. 
Market Intelligence & Information Sharing

· Gather and analyze market trends, competitor activity, and student demand for European study destinations.

· Provide internal counsellors, agents, and marketing teams with relevant updates, selling points, and destination-specific insights.

·Ensure all stakeholders have the latest course information, entry requirements, deadlines, and promotional materials.

4. Events & Promotions

· Support destination-specific webinars, open days, and recruitment events (both virtual and in-person) to promote European universities.

· Coordinate with marketing to create and distribute destination-specific content, including student success stories and promotional campaigns.

5. Administration & Reporting

· Maintain accurate student records and application tracking in the CRM system.

· Prepare regular reports for the Destination Manager on applications, offers, conversions, and market developments.

· Monitor application and enrolment performance against targets, recommending actions to improve results.

Additional Key Requirements:

· Strong knowledge of the education systems and study opportunities in Europe, and other study destinations     including admission requirements, visa processes, and scholarship options.

· Familiarity with relevant educational institutions, courses, and programs in the target

study destinations.

· Strong written and verbal communication skills, with the ability to present ideas clearly and effectively.

· Demonstrable ability to drive business growth by identifying and converting leads into clients.

· Ability to build and maintain long-term relationships with clients, partners, and stakeholders.

· Skilled at networking and identifying opportunities for collaboration and partnership.

· Ability to think critically and develop strategies that align with the business's goals and objectives.

· Ability to manage multiple priorities and meet deadlines

· Analytical mindset with the ability to interpret market data and trends

· Ability to create compelling content and engage with audiences effectively through social media.

· A strong understanding of customer needs and a proactive approach to addressing them.

· Ability to offer solutions that meet clients' requirements, enhancing customer satisfaction.

· Ability to adapt quickly to unexpected situations and manage live events or client interactions under pressure.

Person Specification

●       A bachelor's degree in Business, Marketing, Communications, or a related field is preferred.

● years' experience in the study abroad sector, with a strong focus on European destinations.

●       Proven track record of successfully generating leads, securing new business, and achieving sales targets.

●       Familiarity with CRM software (e.g., ) to track leads and manage relationships.

●       Basic knowledge of video editing tools and social media management platforms.

●       Experience in the education sector, particularly in student recruitment, is an advantage.

●       A team player who works effectively with colleagues from different departments to meet shared objectives.

Fluency in English is essential; proficiency in additional languages (eg Swahili) could be beneficial.

Able to demonstrate:

● A high degree of self-motivation with the ability to work independently, take effective decisions, resolve unforeseen problems and adapt to changing circumstances.

● Ability to work under pressure, prioritizing own workload and that of the team and planning ahead to meet deadlines.

● An understanding of information governance and data protection.

Special requirements

Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company's operations and events.

Travel may be required in order to attend conferences, events, new projects and effectively represent the Company in key networks.

Expectations of all staff

Professional standards

All staff employed by Study Now are expected to exhibit high professional standards which promote and demonstrate the company's core values of Excellence, People Focused, Partnership Working, Fairness and Integrity.

Equal Opportunities

All staff are expected to understand and enact the company's commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values.

Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect.

The Company is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. In particular working to provide a positive student experience and achieving excellence in all the University's activities.

This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive and you may be required to undertake other duties of a similar level and responsibility.