Manager - Sales Development Fresh Food

4 days ago

Nairobi, Nairobi Area, Kenya Majid Al Futtaim Full time 1,200,000 - 2,400,000 per year

JOB TITLE
Manager - Sales Development Fresh Food | MAF Retail

Role Summary
The Sales Development Manager – Fresh Food is responsible for driving sales growth and enhancing customer experience across key fresh food categories: Fruits & Vegetables, Butchery/Fishery, Deli/Dairy, and Bakery/Pastry. This role focuses on identifying sales opportunities, optimizing product assortments, and supporting in-store execution to ensure quality, freshness, and availability. The manager collaborates with category teams and store operations to implement strategies that improve profitability, increase market share, and meet evolving consumer needs.

ROLE PROFILE

  • Develop and implement sales strategies to grow revenue and market share across all fresh food categories, including Fruits & Vegetables, Butchery/Fishery, Deli/Dairy and Bakery/Pastry.
  • Work closely with category managers to analyze product performance, optimize assortments, and support the introduction of new and seasonal products.
  • Ensure high standards of freshness, quality, and presentation are maintained across all departments, aligning with brand and customer expectations.
  • Collaborate with marketing and store teams to design and execute effective promotions, campaigns, and pricing strategies to drive traffic and boost conversion.
  • Monitor industry trends, competitor activity, and customer preferences to identify growth opportunities and recommend data-driven improvements.
  • Measure and control profitability after the implementation of projects, and provide inputs .
  • Partner with supply chain, procurement, and store operations to ensure optimal stock levels, product availability, and minimal waste.
  • Track and report on category sales, margins, and KPIs, providing insights and recommendations for continuous improvement.

Requirements

  • Bachelor's Degree in relevant field.
  • Knowledge in the field of retail sales and cross-sell strategies.
  • Strong Analytical skills and Statistical Knowledge.
  • Excellent communication and presentation skills.
  • Strong planning and organization kills.
  • 3-5 years in a sales or commercial field, retail experience is a plus.

What We Offer

  • At Majid Al Futtaim, we're on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We're proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.

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