Global Social Media Coordinator(Internal Vacancy)

1 day ago

Nairobi, Nairobi Area, Kenya Center for International Forestry Research (CIFOR) and World Agroforestry (ICRAF) Full time 1,200,000 - 2,400,000 per year

1. Strategy Development and Implementation

  • Lead the development and implementation of an annual global social media strategy in line with CIFOR-ICRAF's strategic objectives and major global events.
  • Design and execute creative targeted social media campaigns that support the organization's goals and initiatives.
  • Advise CIFOR-ICRAF projects and programs on the development and optimization of digital products, including social media toolkits, interactive reports, multimedia storytelling, and campaign assets.
  • Explore and integrate the use of AI tools and emerging technologies to enhance content creation, audience analysis, and campaign optimization.

2. Content Creation and Management

  • Develop, curate, and create engaging content tailored for various social media platforms, ensuring consistency with CIFOR-ICRAF's brand and messaging guidelines.
  • Work closely with the design team to develop visually compelling and shareable content that enhances CIFOR-ICRAF's digital footprint.
  • Manage and maintain the organization's global social media accounts, including planning, scheduling, and posting regular updates.
  • Ensure content reflects CIFOR-ICRAF's scientific work, mission, and key messages.

3. Regional Team Support

  • Oversee and support regional social media teams, ensuring high-quality outputs and alignment with global strategies.
  • Provide guidance, resources, and capacity building to strengthen regional teams' social media presence.

4. Monitoring, Analysis, and Reporting

  • Monitor and analyze social media performance using relevant tools and metrics.
  • Provide monthly performance reports and additional reports on demand, offering insights and recommendations for improvement.
  • Track social media campaign performance, measuring key metrics and impact.
  • Use data to optimize content strategies and drive audience engagement.

5. Paid Marketing and Emerging Trends

  • Design and oversee paid marketing activities across platforms to enhance reach and impact.
  • Stay up to date with emerging social media trends and platforms, evaluating their potential integration into CIFOR-ICRAF's strategy.

6. Team Building and Leadership

  • Build, mentor, and lead a global social media team, fostering collaboration and innovation.
  • Ensure effective delegation of tasks and provide professional development opportunities for team members.

7. Coordination and Collaboration

  • Coordinate social media campaigns and collaborations across teams and departments.
  • Ensure timely and professional social media services for CIFOR-ICRAF staff, responding to requests and providing support as needed.
  • Supervise and guide social media team members, fostering a collaborative and innovative work environment.

8. Additional Responsibilities

  • Contribute to science writing, event coverage, and other outreach activities as directed by the Head of Global Outreach and Engagement.


Requirements
  • Bachelor's degree in communications, marketing, journalism, or a related field
  • Over 5 years of experience in social media management, preferably in an international or nonprofit organization
  • Proven ability to develop and implement effective social media strategies and campaigns
  • Strong writing, editing, and content creation skills
  • Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
  • Experience with paid social media advertising
  • Creative mindset with a strong understanding of digital trends and AI tools



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