Business Development Executive – Social Sellers

About Serrari

Serrari Limited under Serrari Group is a Kenyan Company registered in Kenya and operating from Kenya with a regional and global outlook. Our business lines are structured around financial services, Online learning and advisory under Serrari Fintech, Serrari EdTech and Serrari Advisory corporate brands.

We are committed to helping realize the end poverty, quality education, economic growth and decent work and reducing inequality United Nations sustainable development goals as we deepen financial inclusion, financial empowerment, personal and small business growth and stimulate shared prosperity as the preferred digital lifestyle wealth management and online learning platform.

Business Development Executive – Social Sellers / Informal Merchants

Location:
On-site, Nairobi, Kenya

Why This Role Matters

Social sellers represent the future of commerce in Kenya — young, digital-native entrepreneurs building businesses through social media platforms. This segment is critical to the vision of becoming a payments lifestyle brand, as these merchants embody the
endless possibilities
enabled by digital finance. They are also a key growth driver, with successful sellers becoming brand advocates who fuel organic customer acquisition through their networks.

Core Ownership & Responsibilities

• Own social seller merchant acquisition across Instagram, Facebook, TikTok, and WhatsApp Business.
• Build the company's presence within social commerce communities and influencer networks.
• Drive adoption of social-first payment features (payment links, QR codes, social checkout).
• Create scalable onboarding processes for high-volume, lower-touch merchant segments.

Key Responsibilities

• Identify and recruit high-potential social sellers (monthly revenue: KES 50K – KES 2M).
• Develop targeted social media outreach strategies and content for merchant acquisition.
• Partner with Brand Studio to develop success stories and case studies.
• Build relationships with influencer networks, social media agencies, and creator communities.
• Design and execute educational programs, webinars, and community engagement initiatives.
• Collaborate with Product teams to enhance social commerce features.
• Track social media trends and monitor competitive activity.

Who Will Thrive in This Role

You're a digital native who understands that social commerce isn't just about selling — it's about building communities, creating movements, and empowering people to turn their passions into livelihoods. You see potential in every creator — from a fashion enthusiast with 500 followers to a tech reviewer on TikTok — and get excited about helping them monetize their influence.

You're naturally social, authentic, and culturally fluent — you don't just
use
social media, you live it. You care about empowering young entrepreneurs and know how to communicate with Gen Z and millennial business owners in a way that feels real, not corporate.

Skills That Will Help You Succeed

• Social Media Intuition:
  Understands how communities form, how trends spread, and how to build genuine engagement.
• Community Building:
  Brings people together to create supportive, active social commerce communities.
• Trend Spotting:
  Sees opportunities before they become mainstream — from new creators to emerging platforms.
• Authentic Communication:
  Speaks the language of social commerce naturally and intuitively.
• Growth Hacking Mindset:
  Builds viral loops and referral-driven growth.
• Scalable Onboarding:
  Designs tech-enabled onboarding that activates large numbers of new sellers efficiently.

Ideal Candidate Profile

Background & Experience

• 3+ years' experience in social media marketing, community management, or startup sales in Finance/Fintech organizations.
• Deep understanding of the Kenyan social media landscape and creator economy.
• Experience working with influencers, content creators, or social sellers.
• Background in community building or grassroots marketing is an advantage.

Core Skills & Competencies

• Creator Economy Fluency:
  Deep understanding of monetization tools on platforms like Instagram, TikTok, and WhatsApp Business.
• Social Media Native:
  Naturally understands platforms, trends, and creator mindset.
• Community Building:
  Proven ability to build and nurture active communities.
• Content Creation:
  Comfortable developing and curating content across multiple platforms.
• Digital Communication:
  Skilled in WhatsApp Business, Instagram DMs, and social selling.
• Trend Awareness:
  Always up to date with evolving social media trends and platform updates.

Application Process:

Interested candidates should submit their resume and a brief cover letter outlining their experience and key achievements in digital sales and growth to



