Technical Sales& Marketing Executive

1 day ago

Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time

Job Title: Technical Sales & Marketing Executive

Industry: Manufacturing (Industrial Rubber & Polyurethane Rollers)

Location: Kenya

Job Summary

The Technical Sales & Marketing Executive will be responsible for driving revenue growth by identifying new business opportunities, managing client relationships, and promoting the company's products within the printing, textiles, packaging, paper, steel, and general industrial sectors. The role requires strong technical understanding of print consumables, rubber rollers, and equipment used in flexo and offset printing, combined with hands-on sales and marketing expertise.

Key Responsibilities

1. Sales & Business Development

  • Identify, develop, and secure new business opportunities across targeted industries.
  • Conduct client visits, product demonstrations, and technical presentations.
  • Build and maintain strong relationships with customers, distributors, and industry partners.
  • Prepare sales proposals, quotations, and negotiate contracts.
  • Achieve set sales targets and contribute to strategic growth plans.
  • Gather market intelligence on competitors, pricing, and emerging trends.
  • Follow up on leads, manage the sales pipeline, and maintain updated CRM records.

2. Technical Support

  • Understand and explain technical features, benefits, and specifications of industrial rubber and polyurethane rollers.
  • Provide customers with technical guidance on product selection, usage, and maintenance.
  • Work closely with production and engineering teams to address customer requirements and quality concerns.
  • Assist in product testing, sampling, and performance evaluations with clients.

3. Marketing & Brand Promotion

  • Develop and implement marketing campaigns to promote products and brand visibility.
  • Create marketing materials including brochures, product sheets, and digital content.
  • Manage social media pages, website content, and digital marketing initiatives.
  • Plan and execute exhibitions, trade fairs, plant tours, and customer engagement events.
  • Conduct market research to identify new markets, customer segments, and partnership opportunities.

4. Reporting & Administration

  • Prepare weekly and monthly sales and marketing reports.
  • Maintain good documentation of customer interactions, orders, and feedback.
  • Support management in developing annual sales and marketing strategies.
Requirements

Qualifications & Experience

  • Bachelor's degree in Marketing, Sales, Business Management, Engineering, or a related field.
  • Minimum of 3–5 years' experience in technical sales or marketing within a manufacturing, industrial products, engineering, or printing-related industry.
  • Strong technical understanding of print consumables, flexo and offset printing, rubber rollers, or industrial machinery (added advantage).
  • Proven track record of achieving sales targets and managing customer portfolios.

Key Skills & Competencies

  • Strong sales negotiation and closing skills.
  • Excellent communication and presentation abilities.
  • Technical aptitude and ability to grasp complex industrial products.
  • Strong analytical and market research skills.
  • Customer-focused with strong relationship-building abilities.
  • Proficiency in MS Office and CRM systems.
  • Self-driven, proactive, and able to work under minimal supervision.

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