Growth Marketing Manager

Job Title: Growth Marketing Manager (GMM)

Department:
Marketing & Corporate Training

Reporting To:
Director, Admissions and Marketing

Dotted Line To:
Director, Corporate Training

About Moringa School

Moringa's Vision is a world in which anyone can create their future. In order to make that world a reality, we build talent and opportunities through transformative tech-based learning experiences. Our commitment to closing the skills gap in Africa's job markets is evident in our market-aligned tech-focused programs for both students and corporations. We are the premier provider of high-quality technical education in Kenya and train exceptional Software Engineers, Data Scientists, Cybersecurity specialists, and other tech professionals. We also work with some of Kenya's biggest and fastest-growing organizations to upskill their workforce. Moringa is currently expanding into other programs and geographies across Africa, and we are looking for top talent to accelerate our growth.

Working at Moringa

We are an established and respected part of Kenya's tech and education ecosystem, yet we retain a fast-paced and dynamic culture that is reminiscent of a start-up. We are all mission-driven professionals with a passion for providing the best student experience possible. And we know that is only possible if our team is highly motivated. We value results, collaboration, and a customer-focused mindset, and offer a healthy dose of fun along with a hybrid working environment.

Moringa Culture Code

• Collaboration: We work together for a common goal
• Customer Centric: The customer is at the heart of all we do
• Accountability: I take ownership
• Excellence: I deliver exceptionally

ROLE OVERVIEW

Moringa School is seeking a dynamic
Growth Marketing Manager
to lead strategy and execution for our
Corporate Training
and
Working Professionals
programs. This role blends
commercial acumen, strategic thinking, creative leadership, and operational execution
, ensuring that Moringa is recognized as a trusted partner for organizations preparing their workforce for the
future of work and AI-driven transformation
.

The Growth Marketing Manager will oversee the
end-to-end
growth
marketing
lifecycle,
encompassing market intelligence and GTM planning, demand generation, sales enablement, and client retention. You will work cross-functionally with Product, Sales, Customer Success, and Leadership to drive revenue growth, strengthen brand positioning, and deliver measurable business impact.

This is not a "watch and report" role; beyond being the architect of the growth marketing strategy, we are looking for hands-on execution. Be ready to run and iterate on experiments, deep dive analysis and unlock scalable growth channels.

KEY RESPONSIBILITIES

1. Strategic Growth Planning & Commercial Leadership

2. Develop, own, and execute the
   growth strategy
   for Corporate Training and Working Professionals, aligned to quarterly and annual revenue targets.

3. Develop
   business cases
   for new initiatives (e.g., AI upskilling, emerging tech programs) and recommend data-driven resource allocation.
4. Own and manage marketing budgets, ensuring spend is optimized across high-performing channels, ensuring ROI and cost efficiency
5. Serve as a commercial strategy partner by forecasting pipeline health, conversion rates, and lead generation; present insights and recommendations to senior leadership.

2. Market Intelligence & Customer Research

• Translate in-depth research on
  industry trends, competitor positioning, and skill demand shifts
  into actionable insights
• Apply data-driven segmentation to refine
  buyer personas
  (e.g, HR Directors, CIOs, L&D Managers, and working professionals), for campaign personalization.
• Map customer journeys and gather insights through surveys, interviews, and feedback loops to tailor acquisition and retention strategies.

3. Go-to-Market (GTM) Strategy

• Design, lead, and oversee GTM strategies for new and existing programs, covering
  positioning, pricing, targeting, and messaging
  .
• Provide commercial leadership by collaborating with Product, Admissions, and Customer Success and relevant stakeholders to ensure alignment between marketing initiatives and company revenue and profitability.
• Own full-funnel growth strategy from translating buyer journeys and implementing campaign cadences (awareness → consideration → conversion).

4. Demand Generation & Performance Marketing

• Own end-to-end
  digital campaigns
  across Google Ads, LinkedIn, Meta, SEO, and Email.
• Run
  Account-Based Marketing (ABM)
  for enterprise clients with tailored content and campaigns to influence high-value deals.
• Oversee the building of growth-focused content and campaigns in different channels such as
  webinars, online events, and gated content
  to engage and qualify B2B leads.
• Analyze and continuously optimize funnel performance with A/B testing and conversion rate optimization (CRO).

5. Sales Enablement & Revenue Support

• Build conversions-focused
  assets
  (pitch decks, one-pagers, case studies, ROI calculators).
• Ensure the Sales team is trained and equipped on messaging, differentiation, and objection handling.
• Collaborate on proposals and RFP content for corporate clients to support revenue generation.
• Track
  MQL-to-SQL conversion rates
  and improve CRM handoffs between Marketing and Sales.

6.Content Strategy & Brand Positioning

• Build a growth-oriented
  content strategy
  that reinforces Moringa as a leader in
  corporate learning and AI-driven workforce transformation
  .
• Partner with PMM to ensure creation and implementation of a content calendar featuring whitepapers, blogs, executive thought leadership, and client success stories that reflect the core position of the organization.
• Oversee creation of scalable
  multi-format content
  (articles, infographics, video testimonials).

7. Customer Retention, Upsell & Advocacy

• Partner with Customer Success on
  feedback loops, NPS, and client engagement campaigns
  to increase retention and repeat purchases
• Develop strategies for
  renewals, cross-sell, and upsell
  with corporate clients to expand account value
• Create client advocacy programs, alumni success stories, and referral campaigns that turn satisfied customers into growth channels

8. Brand Awareness, PR & Thought Leadership

• Position Moringa as a
  strategic partner for corporates navigating the future of AI and tech talent
  through multi-channel campaigns
• Represent Moringa in
  industry forums, conferences, and digital communities
  .
• Develop case studies, alumni stories, and PR campaigns to strengthen brand credibility.

9. Cross-Functional Leadership & Team Development

• Act as the
  bridge
  between marketing, product, corporate training, and operations to ensure the embedment of growth strategies in aligned efforts..
• Influence leadership decisions through presenting growth insights, campaign performance, and market opportunities.
• Manage external vendors, agencies, and contractors to deliver high-quality outputs.
• Mentor junior marketers and contribute to a culture of continuous learning and testing within the team.

Technical Proficiency & Tools

• CRM & Marketing Automation (HubSpot, Salesforce, or equivalent)
• Analytics & Data Tools (Google Analytics, BI dashboards)
• Ad Platforms (Google Ads, LinkedIn Ads, Meta Ads)
• Email Marketing & Lead Gen Tools
• Event & Webinar Platforms

Soft Skills & Behaviors

• Strategic, commercially minded, and data-driven
• Confident communicator and skilled storyteller
• Strong stakeholder management and cross-functional collaboration
• Highly organized with strong prioritization skills
• Curious, proactive, and results-focused
• Comfortable working across diverse cultures and markets

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field;
  MBA is a plus
  .
• 8+ years
  in B2B marketing, growth marketing, or corporate training marketing (EdTech, SaaS, or similar).
• At least
  3 years in a leadership role
  driving growth marketing strategy.
• Proven success in
  corporate client acquisition and retention marketing
  .
• Strong understanding of B2B sales cycles and marketing-to-sales alignment.
• Demonstrated ability to
  exceed lead generation and revenue growth KPIs
  .
• Experience managing budgets and optimizing spend efficiency.

Are you interested? Submit your application via this link