Brand Manager

1 week ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time
About This Role

Our Client is seeking a Brand Manager who will be the driving force behind the development and execution of sophisticated brand strategies, contributing to the enhancement of their market position and sustained business growth. This role requires an individual with extensive experience in brand management, a strategic mindset, and the ability to provide visionary leadership to cross-functional teams.
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Duties and Responsibilities

1. Strategic Brand Planning

  • Formulate, communicate, and execute comprehensive brand strategies aligned with overarching business objectives.

  • Conduct in-depth market analyses, competitor assessments, and consumer insights to identify opportunities for brand differentiation and sustained growth.

2. Brand Portfolio Management

  • Oversee the holistic management and evolution of the brand portfolio, ensuring coherence with company vision and responsiveness to market trends.

  • Develop and implement brand architecture strategies that optimize the positioning of each brand within the portfolio.

3. Cross-Functional Leadership

  • Provide strategic leadership to cross-functional teams, fostering collaboration and a shared vision for achieving brand goals.

  • Work closely with senior executives to ensure brand strategies are fully aligned with overall business objectives.

4. Brand Positioning and Messaging

  • Define, refine, and maintain brand positioning to ensure consistent and compelling messaging across all channels and touchpoints.

  • Direct the creation of campaigns and creative assets that effectively communicate brand identity and values.

5. Brand Performance Analysis

  • Establish KPIs and performance metrics to measure the success of brand initiatives.

  • Regularly analyse brand performance, consumer behaviour, and market trends to guide strategic decision-making.

6. Innovation and Expansion

  • Drive brand innovation by identifying and leveraging emerging market trends and shifts in consumer behaviour.

  • Lead brand expansion initiatives into new markets or product categories, ensuring alignment with the brand strategy.

7. Budget Management

  • Manage and allocate budgets effectively, ensuring optimal use of resources for maximum brand impact.

  • Prepare accurate financial forecasts and reports, maintaining fiscal discipline in brand-related initiatives.

8. Stakeholder Collaboration

  • Collaborate with internal and external stakeholders, including marketing, product development, and external agencies, to enhance brand initiatives and partnerships.

9. Legal and Compliance Oversight

  • Ensure all brand initiatives adhere to legal and regulatory standards, collaborating with legal teams to mitigate risks.

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RequirementsQualifications

  • Bachelor's degree in Marketing, Business, or a related field. An MBA is an added advantage.

  • Minimum of 5 years' experience in a brand management role, preferably within the FMCG industry.

  • Proven success in developing and implementing effective brand strategies and campaigns.

  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.

  • Exceptional strategic thinking, analytical, and problem-solving capabilities.

  • Excellent communication and presentation skills.

  • In-depth knowledge of market trends and consumer behaviour within the industry.

Key Skills and Attributes

  • Strong communication, presentation, and reporting skills

  • Leadership and teamwork

  • Integrity and accountability

  • Analytical and budgeting acumen

  • Entrepreneurial mindset

  • Flexibility and adaptability

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