Brand Manager

1 week ago

Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time 60,000 - 120,000 per year
About This Role

Our Client is seeking a Brand Manager who will be the driving force behind the development and execution of sophisticated brand strategies, contributing to the enhancement of their market position and sustained business growth. This role requires an individual with extensive experience in brand management, a strategic mindset, and the ability to provide visionary leadership to cross-functional teams.
​

Duties and Responsibilities

1. Strategic Brand Planning

  • Formulate, communicate, and execute comprehensive brand strategies aligned with overarching business objectives.

  • Conduct in-depth market analyses, competitor assessments, and consumer insights to identify opportunities for brand differentiation and sustained growth.

2. Brand Portfolio Management

  • Oversee the holistic management and evolution of the brand portfolio, ensuring coherence with company vision and responsiveness to market trends.

  • Develop and implement brand architecture strategies that optimize the positioning of each brand within the portfolio.

3. Cross-Functional Leadership

  • Provide strategic leadership to cross-functional teams, fostering collaboration and a shared vision for achieving brand goals.

  • Work closely with senior executives to ensure brand strategies are fully aligned with overall business objectives.

4. Brand Positioning and Messaging

  • Define, refine, and maintain brand positioning to ensure consistent and compelling messaging across all channels and touchpoints.

  • Direct the creation of campaigns and creative assets that effectively communicate brand identity and values.

5. Brand Performance Analysis

  • Establish KPIs and performance metrics to measure the success of brand initiatives.

  • Regularly analyse brand performance, consumer behaviour, and market trends to guide strategic decision-making.

6. Innovation and Expansion

  • Drive brand innovation by identifying and leveraging emerging market trends and shifts in consumer behaviour.

  • Lead brand expansion initiatives into new markets or product categories, ensuring alignment with the brand strategy.

7. Budget Management

  • Manage and allocate budgets effectively, ensuring optimal use of resources for maximum brand impact.

  • Prepare accurate financial forecasts and reports, maintaining fiscal discipline in brand-related initiatives.

8. Stakeholder Collaboration

  • Collaborate with internal and external stakeholders, including marketing, product development, and external agencies, to enhance brand initiatives and partnerships.

9. Legal and Compliance Oversight

  • Ensure all brand initiatives adhere to legal and regulatory standards, collaborating with legal teams to mitigate risks.

​

RequirementsQualifications

  • Bachelor's degree in Marketing, Business, or a related field. An MBA is an added advantage.

  • Minimum of 5 years' experience in a brand management role, preferably within the FMCG industry.

  • Proven success in developing and implementing effective brand strategies and campaigns.

  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams.

  • Exceptional strategic thinking, analytical, and problem-solving capabilities.

  • Excellent communication and presentation skills.

  • In-depth knowledge of market trends and consumer behaviour within the industry.

Key Skills and Attributes

  • Strong communication, presentation, and reporting skills

  • Leadership and teamwork

  • Integrity and accountability

  • Analytical and budgeting acumen

  • Entrepreneurial mindset

  • Flexibility and adaptability

  • Brand Manager

    6 days ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time $60,000 - $120,000 per year

    About This Role Our Client is seeking a Brand Manager who will be the driving force behind the development and execution of sophisticated brand strategies, contributing to the enhancement of their market position and sustained business growth. This role requires an individual with extensive experience in brand management, a strategic mindset, and the...

  • Junior Brand Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya L'Oréal Full time 900,000 - 1,200,000 per year

    JUNIOR BRAND MANAGER – L'ORÉAL DERMATOLOGICAL BEAUTY DIVISIONHello, we're L'Oréal.We're not just building brands; we're crafting experiences that inspire and empower. As the world's leading beauty company, we're redefining how people connect with beauty—and it takes bold, innovative minds to make it happen. Ready to leave your mark and grow with us?...

  • Remote Brand Officer

    2 weeks ago

    Nairobi, Nairobi Area, Kenya M365Connect Full time

    Calling All Brand Performers Embark on a Brand-Building Journey with Our IT- Consulting Startup We are a fast-growing European startup specializing in Microsoft solutions. Our team is passionate about innovation, collaboration, and building a strong brand presence across digital platforms. We're looking for motivated individuals eager to learn and grow with...

  • Marketing and Brand Visibility Executive

    2 weeks ago

    Nairobi, Nairobi Area, Kenya Cloud School System Full time

    About Cloud School SystemCloud School System, a flagship product ofAfrica Cloud Space Limited, is redefining how schools operate and learn through smart, easy-to-use SaaS solutions that make education more efficient, connected, and data-driven. From admissions and attendance to classroom management, assessments, and e-learning, our platform helps...

  • Marketing Manager

    6 days ago

    Nairobi, Nairobi Area, Kenya B2Tech Full time 1,200,000 - 2,400,000 per year

    FIDOTECH Kenya Limited is a sports betting company dedicated to delivering exceptional gaming experiences to our customers. We are seeking a talented and dynamic Marketing Manager to drive our brand presence, engage customers, and support business growth in the competitive gaming industry.Job Purpose:The Marketing Manager will be responsible for developing,...

  • Marketing Manager

    6 days ago

    Nairobi, Nairobi Area, Kenya Flora Food Group Full time 900,000 - 1,200,000 per year

    About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our...

  • Marketing Manager

    6 days ago

    Nairobi, Nairobi Area, Kenya Flora Food Group Full time 900,000 - 1,200,000 per year

    About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our...

  • Trade Marketing Manager

    1 week ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time 60,000 - 120,000 per year

    About This RoleOur client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The...

  • Trade Marketing Manager

    6 days ago

    Nairobi, Nairobi Area, Kenya Bridge Talent Management Full time $30,000 - $60,000 per year

    About This Role Our client is looking to hire aTrade Marketing Manager who will be responsible for developing and executing trade marketing strategies that drive brand visibility, market share, and sales performance across all channels. This role requires a strong understanding of alcohol brands, trade activations, visibility, and brand positioning. The...

  • Digital Manager

    2 weeks ago

    Nairobi, Nairobi Area, Kenya SuperCosmetics Full time

    Overview:We are seeking a hands-on and data-drivenDigital Managerto lead SuperCosmetics' digital growth across e-commerce, social commerce, and omnichannel platforms.The ideal candidate will combine strong commercial acumen with hands-on marketing, analytics, and team leadership experience. This role is responsible for ensuring aprofitable digital P&L,...