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Marketing & Design Officer at Bridge Talent Management

4 months ago

Nairobi, Kenya Bridge Talent Management Full time

One HR information system to manage your employees’ entire employment lifecycle. Build an incredible workplace and grow your business with our all-in-one platform.
Job Summary:
Hydrobox is seeking a creative and detail-oriented Marketing Officer to join our team. The Marketing Officer will be responsible for creating and executing marketing campaigns, designing marketing materials, producing consistent marketing content, and optimizing our online presence through SEO. This role requires proficiency in Canva and other graphic design tools and experience in SEO and social media management.
Key Responsibilities:
Marketing Strategy and Execution

Develop and implement a comprehensive marketing strategy aimed at increasing brand awareness and customer engagement for B2B, B2C customers, and investors.
Ensure consistency in brand messaging and visual identity through adherence to a brand manual.

Content Creation and Design

Design visually appealing marketing materials using Canva and other graphic design tools.
Create engaging content, including posts, photos, and videos, for regular distribution across our platforms.

Social Media Management

Manage social media accounts including LinkedIn and engaging with audiences on various social media platforms.

SEO and Online Presence Optimization

Optimize our website and online presence through effective SEO practices.
Utilize tools like Google Analytics to monitor and improve online performance.

Campaign Analysis and Reporting

Monitor and analyze marketing data and metrics to assess the effectiveness of campaigns.
Provide insights and recommendations based on campaign performance data.

Creative Input

Bring innovative and creative ideas for marketing materials and strategies.

Requirements

Canva
Search Engine Optimization (SEO)
Ability to work independently and manage time effectively
Strong analytical skills and the ability to develop action plans