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Associate Manager, Key Accounts- Modern Trade at

4 months ago

Nairobi, Nairobi Area, Kenya BIC Full time
BIC products provide easy answers for everyday needs.

In creating its first product, the BIC Cristal ballpoint pen, BIC chose to go straight to what's essential:

create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do.

Main Purpose
The Key Accounts Manager manages assigned Chain of supermarkets that are a crucial channel for BIC. Ensuring that consistent, profitable growth in sales revenue is achieved. Management and control of sales resources to achieve maximum sales and profitability. Develops and implements sales strategies and action plans to meet corporate, sales, and marketing objectives. Manages, motivates and develops Merchandising team to produce the desired sales results and objectives.
MAIN RESPONSIBILITIES / TASKS
Management Business

Achievement of monthly sales volume and value targets across all three categories (Stationery, Lighters, Shavers and Shaving preps)

Ensure effective implementation of negotiated Key Account promotions and marketing strategies, especially on availability and visibility and execution of the PICOS and merchandising guidelines.

To effectively manage third party Sales and Merchandising Agents, ensuring that sales targets' key Trade Promotions and In Store forward share objectives are achieved.

To ensure cost effective sales call coverage is implemented, providing the required level of service to increase sales to customers and area profitability.

To effectively manage the Sales Agents, ensuring that the agreed sales targets, promotional activity and marketing objectives are implemented at store level
Effective implementation of all negotiated promotions during Mini-Major Back to School and Shaver/Lighter promotional periods
Compiling and submission of required sales and market intelligence reports (Trade surveys, Sales contact Reports, In store audits, Daily/Weekly reports, Competitor activity Reports, Promotional Analysis Reports, New Products and Forward Share
Maintain and build solid trade relations with key customers, ensuring that emerging problems are amicably addressed.
Identify opportunities to list new products. Understanding of customer needs and product trends, tracking competitor activity and new product innovation
Develops job knowledge by participating in educational opportunities; reading professional publications; maintaining personal/professional networks

Previous/Professional Experience/ Additional Skills & Details

Developed professional selling relationships with National Key Accounts Chains
Good organization and communication and leadership skills
Negotiation and Conflict resolution skills
Ability to identify new business opportunities and customers
Presentation Skills
Target driven and meet objectives
Energy and passion for achievement of own commitments and delivering company objectives
Be able to influence and persuade others to take a specific course of action
Develop and use collaborative relationships to facilitate the accomplishment of company objectives and goals. Obtain and offer collaboration without relying on authority
Respect others and manage diversity regarding different cultures, personal styles, markets.
Produces tangible results that are expected for the job
Time management – consistently able to effectively finish assignments; well organized
Mentoring and coaching skills
Team player and be able to lead from the front

Ability to build solid working relationships with Key Contacts with a view to resolving emerging issues and driving the Company`s agenda.


QUALIFICATIONS

Candidate profile:
qualifications / technical skills

A Degree and or Diploma in Sales and Marketing or a related field from a recognized institution of higher learning
At least 5 years sales experience in a Key Accounts Management.
Good working knowledge of Microsoft Office Suite.