Sales Marketing Director

4 days ago

Tatu City, Kenya beBeeExecutive Full time 900,000 - 1,200,000
Job Description

As a key member of our team, you will be responsible for driving growth and profitability through strategic marketing initiatives and robust sales plans.

Our ideal candidate will have a proven track record of success in senior sales and marketing roles, preferably in the internet service provider (ISP) industry.

  • Key Responsibilities:
  • Develop and implement strategic marketing and sales plans aligned with business goals.
  • Drive brand positioning and visibility through integrated promotional campaigns and digital outreach.
  • Set and monitor departmental goals and sales performance metrics, using data insights to guide decision-making.
  • Drive corporate sales growth while leading and supporting the sales team, with a clear focus on achieving revenue targets and ensuring a strong return on investment (ROI).
  • Lead outbound sales efforts including presentations, product demos, proposals, and contract negotiations.
  • Strategize in multi-dwelling unit (MDU) sales activities and retention.
  • Foster and expand relationships with key accounts and strategic partners to secure long-term business.
  • Oversee the development of compelling advertising and promotional materials to support sales targets.
  • Leverage customer relationship management (CRM) tools to manage pipelines, track leads, and optimize customer engagement processes.
  • Conduct market research to identify emerging trends, competitive positioning, and growth opportunities.
  • Coordinate cross-functional collaboration to ensure consistency across sales, marketing, technical, and operational teams.
  • Provide market-driven insights to inform product innovation and pricing strategies.
  • Champion continuous improvement of marketing materials, customer touchpoints, and lead conversion tactics.

RequirementsSkills and Experience

  • Minimum of 10 years' experience in senior sales and marketing roles, preferably in the ISP industry.
  • Bachelor's degree in marketing, business administration, or a related discipline.
  • Experience working in a fast-growing ISP environment is highly preferred.
  • Professional certifications in sales, marketing, or digital marketing are an added advantage.
  • Proven track record of driving commercial success through strategic leadership.
  • Advanced knowledge of CRM systems and sales analytics tools.

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