Digital Marketing Lead

1 week ago


Nairobi, Nairobi Area, Kenya Smart Sales Full time
Job Description

We are seeking a highly skilled Digital Marketing Lead to oversee and execute sales-focused marketing strategies for small and medium enterprises (SME) sales programs.

This role will combine digital marketing expertise with event management skills to promote and activate sales training programs, webinars, workshops, and live events targeting SMB sales teams.

You will be responsible for building brand awareness, driving engagement, and delivering measurable results through both online campaigns and in-person/virtual activations.

Key Responsibilities
  1. Develop and execute digital marketing strategies to promote SMB sales training programs, events, and activations.
  2. Create and implement multi-channel marketing campaigns across email, social media, paid ads, SEO, and content marketing to drive awareness and engagement.
  3. Collaborate with internal stakeholders (Sales, Product, and Training teams) to ensure marketing efforts align with program goals and sales objectives.
Event Marketing & Activations

Plan, coordinate, and execute virtual and in-person events (e.g., webinars, workshops, product demos, conferences) focused on SME sales enablement and training.

Oversee the logistics and execution of activations, including partnerships with vendors, influencers, and event platforms.

Manage event promotion through digital channels, ensuring consistent messaging and effective audience targeting.

Drive post-event follow-ups, lead nurturing, and conversion strategies.

Content Creation & Campaign Execution

Develop engaging and persuasive digital content (blog posts, newsletters, landing pages, social media posts, and video) to support marketing initiatives for SMB sales programs.

Lead the creation of compelling sales enablement materials, such as case studies, success stories, and thought leadership content, to increase program adoption and credibility.

Monitor and optimize digital marketing campaigns, ensuring they align with budget, timelines, and KPIs.



  • Nairobi, Nairobi Area, Kenya Gap Recruitment Services Limited Full time

    Digital Marketing Executive will develop and implement digital marketing strategies, enhance online presence, attract new clients and engage current stakeholders using various digital channels and technologies to promote company's products and services effectively.**Key Responsibilities:** Collaborate with line manager to develop and execute digital...


  • Nairobi, Nairobi Area, Kenya Dark Matter PVT LTD Full time

    We are looking for a dynamic Sales and Marketing Specialist to play a key role in executing marketing campaigns, generating leads, and supporting the sales team.Job DescriptionThis role requires a strategic thinker with a passion for marketing, digital outreach, and customer engagement. The ideal candidate will be responsible for developing and implementing...


  • Nairobi, Nairobi Area, Kenya Emerge Egress Consulting Full time

    At Emerge Egress Consulting, a leading HR Management & Training Consulting Firm in Nairobi, we are seeking a skilled Digital Marketing Strategist to join our team. Our firm focuses on Recruitment, Business & Marketing Strategy and Training Programs for various sectors.About the RoleWe are looking for a talented professional who can develop and implement...


  • Nairobi, Nairobi Area, Kenya Employd Staffing Solutions Ltd Full time

    Job Description:As a Digital Marketing Specialist at Employd Staffing Solutions Ltd, you will be responsible for developing and implementing effective online marketing strategies to drive business growth. Your key responsibilities will include:Company Overview:Employd Staffing Solutions Ltd is a leading provider of staffing solutions, with a strong...


  • Nairobi, Nairobi Area, Kenya Aminika Manpower ltd Full time

    Job SummaryAminika Manpower Limited is seeking a highly motivated and experienced professional to join their team as a Social Media Manager. The ideal candidate will have over 3 years of experience in digital marketing, with strong expertise in social media marketing, PPC (Google Ads), and influencer marketing.The successful candidate will be responsible for...


  • Nairobi, Nairobi Area, Kenya TheTalentory Full time

    Position OverviewTheTalentory is seeking a creative and strategic Social Media and Digital Content Coordinator to lead our social media presence and drive brand engagement. This part-time consultant role offers flexibility and ideal for candidates with strong digital marketing expertise and a passion for fashion. The selected candidate will be responsible...


  • Nairobi, Nairobi Area, Kenya Dark Matter PVT LTD Full time

    We are looking for a talented Sales and Marketing Specialist to join our team at Dark Matter PVT LTD.About the RoleThis role involves developing and implementing marketing initiatives that directly contribute to sales growth. The ideal candidate will have a passion for marketing, digital outreach, and customer engagement.Main ResponsibilitiesDevelop and...


  • Nairobi, Nairobi Area, Kenya Lolc Kenya Microfinance PLC Full time

    About the RoleWe are looking for a highly motivated and experienced Head of Digital Transformation to join our team at Lolc Kenya Microfinance PLC. The successful candidate will be responsible for leading the transformation of our business through digital means, improving customer engagement, and enhancing operational efficiency.This is a key role within the...


  • Nairobi, Nairobi Area, Kenya Smart Sales Full time

    Role OverviewAs a Marketing Automation Specialist, you will be responsible for developing and executing sales-focused marketing strategies for small and medium enterprises (SME) sales programs.This role will combine digital marketing expertise with event management skills to promote and activate sales training programs, webinars, workshops, and live events...


  • Nairobi, Nairobi Area, Kenya Integrated Capital Solutions Full time

    Company OverviewIntegrated Capital Solutions is a leading motor vehicle dealership in Nairobi, seeking a dynamic individual to take charge of vehicle sales, digital marketing, client management, and operations.


  • Nairobi, Nairobi Area, Kenya Aminika Manpower ltd Full time

    About the RoleAminika Manpower Limited is recruiting for a highly skilled Social Media Manager to join their team. The successful candidate will have at least 3 years of experience in digital marketing, with a strong focus on social media marketing, PPC (Google Ads), and influencer marketing.The role involves developing and executing digital marketing...


  • Nairobi, Nairobi Area, Kenya Integrated Capital Solutions Full time

    About the RoleThis is a unique opportunity for an ambitious sales professional to drive motor vehicle sales, lead digital marketing campaigns, and build strong relationships with clients. As a Vehicle Sales & Operations Executive, you will be responsible for managing customer interactions, providing solutions, and delivering results.


  • Nairobi, Nairobi Area, Kenya Employd Staffing Solutions Ltd Full time

    Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI's. Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for...


  • Nairobi, Nairobi Area, Kenya Crystal Recruitment Ltd Full time

    We are seeking an experienced IT Sales and Marketing Specialist to join our team at Crystal Recruitment Ltd.The successful candidate will have a strong understanding of market trends and be able to promote products/services through various channels.Job Overview:The role involves identifying new business opportunities, building client relationships, and...


  • Nairobi, Nairobi Area, Kenya Smart pioneer Sales Part time 2,000 - 4,800

    Join Our Sales and Marketing Team at Smart Pioneer Sales! As a key player, you will drive business growth and enhance brand visibility. This position can be done remotely.In this role, you will be responsible for:Developing sales strategies to drive business growth.Conducting market research to identify new opportunities.Building strong client...


  • Nairobi, Nairobi Area, Kenya Emerge Egress Consulting Full time

    Marketing Team Leader Vacancy-NairobiEmerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.Role...


  • Nairobi, Nairobi Area, Kenya Aminika Manpower ltd Full time

    Role OverviewAminika Manpower Limited is seeking an experienced Social Media Manager to lead their digital marketing efforts. The successful candidate will have a strong background in digital marketing, with a focus on social media marketing, PPC (Google Ads), and influencer marketing.The role involves developing and executing digital marketing campaigns,...


  • Nairobi, Nairobi Area, Kenya WELINK INTERNATIONAL SUPPLY CHAIN Full time

    A Sales and Marketing Representative at Welink International Supply Chain plays a vital role in driving business growth by promoting logistics, import, and export solutions. This position focuses on client acquisition, sales growth, and brand visibility in the supply chain industry.Key Responsibilities: Sales Functions- Lead Generation & Client Acquisition...


  • Nairobi, Nairobi Area, Kenya Smart Sales Full time

    About the RoleWe are looking for a talented Sales Enablement Manager to develop and execute sales-focused marketing strategies for small and medium enterprises (SME) sales programs.This role will combine digital marketing expertise with event management skills to promote and activate sales training programs, webinars, workshops, and live events targeting SMB...


  • Nairobi, Nairobi Area, Kenya WELINK INTERNATIONAL SUPPLY CHAIN Full time

    Job Description:At Welink International Supply Chain, we are looking for a highly motivated and experienced Sales and Marketing Executive to join our team. This is an excellent opportunity to take your career to the next level and contribute to the success of a leading logistics company.About the Role:As a Sales and Marketing Executive, you will be...