
Digital Marketing Lead
1 week ago
We are seeking a highly skilled Digital Marketing Lead to oversee and execute sales-focused marketing strategies for small and medium enterprises (SME) sales programs.
This role will combine digital marketing expertise with event management skills to promote and activate sales training programs, webinars, workshops, and live events targeting SMB sales teams.
You will be responsible for building brand awareness, driving engagement, and delivering measurable results through both online campaigns and in-person/virtual activations.
Key Responsibilities- Develop and execute digital marketing strategies to promote SMB sales training programs, events, and activations.
- Create and implement multi-channel marketing campaigns across email, social media, paid ads, SEO, and content marketing to drive awareness and engagement.
- Collaborate with internal stakeholders (Sales, Product, and Training teams) to ensure marketing efforts align with program goals and sales objectives.
Plan, coordinate, and execute virtual and in-person events (e.g., webinars, workshops, product demos, conferences) focused on SME sales enablement and training.
Oversee the logistics and execution of activations, including partnerships with vendors, influencers, and event platforms.
Manage event promotion through digital channels, ensuring consistent messaging and effective audience targeting.
Drive post-event follow-ups, lead nurturing, and conversion strategies.
Content Creation & Campaign ExecutionDevelop engaging and persuasive digital content (blog posts, newsletters, landing pages, social media posts, and video) to support marketing initiatives for SMB sales programs.
Lead the creation of compelling sales enablement materials, such as case studies, success stories, and thought leadership content, to increase program adoption and credibility.
Monitor and optimize digital marketing campaigns, ensuring they align with budget, timelines, and KPIs.
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