Marketing Lead

Marketing Lead

Pyxis
| Remote (Africa)

About Pyxis

Pyxis connects Africa, Asia, and other emerging markets through one institutional settlement network. We combine stablecoin liquidity, local PSP rails, banking systems, and Asian settlement compliance in a single programmable framework that enables transparent and scalable cross-border trade across the Global South.

We are making institutional payments between Africa and Asia as seamless as domestic transfers. This addresses a real challenge within a $300B+ annual trade corridor still dependent on slow and expensive correspondent banking infrastructure.

The Role

We are hiring our first marketing lead to build our brand and shape how Pyxis is understood by partners, customers, and investors. You will develop our positioning, establish our voice, and drive awareness across the audiences that matter most to our growth.

This is a hands-on role where you will work directly with the founding team to translate complex financial infrastructure into clear, compelling narratives. You will build our content engine, manage our channels, and create the marketing systems that scale with us.

What You'll Do

Build brand and positioning

• Develop clear messaging that explains what Pyxis does and why it matters to different audiences
• Create our visual identity and brand standards
• Establish tone, content principles, and communication guidelines

Drive awareness and engagement

• Run content programs across LinkedIn, X, and relevant industry platforms
• Create thought leadership that positions Pyxis in the cross-border payments conversation
• Write customer stories, market insights, and ecosystem commentary
• Identify media opportunities that expand reach

Support fundraising and partnerships

• Ensure consistency across all external-facing content
• Develop marketing materials that support business development efforts

Establish marketing infrastructure

• Set up systems for content creation, distribution, and performance tracking
• Learn what works and iterate based on data and feedback
• Build processes that make future marketing hires more effective

What Success Looks Like

Within 90 days

• Clear brand narrative and positioning in place
• Active content presence with early engagement
• Marketing materials supporting partnerships and fundraising
• First workflows and systems established

Within 6 months

• Recognizable voice in the fintech and cross-border payments ecosystem
• Steady inbound interest from partners and investors
• Measurable traction across key audiences
• A marketing playbook ready for scale

What We're Looking For

Experience and background

• 1-3 years in marketing, brand, communications, or growth
• Strong writing and storytelling skills
• Experience in fintech, B2B, infrastructure, or emerging markets is valuable
• Comfortable creating content and working with design tools (Figma, Canva)
• Understanding of institutional or enterprise audiences is a plus

Skills and approach

• Can translate technical concepts into clear business value
• Thinks strategically about positioning and audience
• Works well in ambiguity and builds from scratch
• Moves quickly and learns from iteration
• Exercises good judgment on what drives real impact

What You'll Get

• Competitive Compensation
• Direct collaboration with founders on company strategy
• Flexibility to shape your role and approach

Stage 1 — Application

Send an email to

with:

1) 2-3 examples of your best work

Share campaigns, content, or projects that show how you position and communicate a product or company. Include links or files.

Include your LinkedIn Profile.

2) Short context (≤150 words each)

Describe your role and the outcome — what you did, why it mattered, and what impact it had.

3) A short note (≤100 words)

Tell us why you're interested in building the Pyxis brand and what draws you to cross-border infrastructure.

We review all submissions carefully and respond within a week if moving forward.

Strong applications show sharp thinking, a sense of ownership, and clear audience understanding.

Stage 2 — Assignment

Selected candidates complete a short exercise:
"Audit & Recommend."

You'll review Pyxis's current public presence (website, LinkedIn, or other mentions) and prepare a 2–3 page summary outlining:

• How Pyxis is currently positioned
• What's working and what's missing
• How the brand should evolve
• Your top 3–5 actions for the first 90 days

This stage helps us understand your strategic thinking, creative intuition, and grasp of our market.

Stage 3 — Conversation

Finalists meet the founding team to discuss product, market, and approach.

We assess:

• Strategic clarity and communication
• Understanding of audience and positioning
• Prioritization and quality of execution

Questions? Reach us at

.