Marketing Officer

7 days ago


Nairobi, Nairobi Area, Kenya Kinag HR Consultants Full time $40,000 - $80,000 per year

Our client in the financial services sector is looking to onboard a Marketing Officer- Training Services.

Are you a creative and driven marketing professional looking to make an impact in the financial services sector? This is your chance to use your skills to shape how professionals learn, grow, and succeed
.
As our
Marketing Officer
, you'll be at the heart of crafting campaigns, building client relationships, and driving growth for our training services.

Key Competencies

 Strong organizational and multitasking skills.

 Customer-focused with excellent relationship-building abilities.

 Analytical skills to interpret marketing and sales data.

 Team player with a collaborative mindset.

Key Responsibilities

1. Marketing Support

 Assist in planning and executing digital and offline marketing campaigns to promote

training services.

 Collaborate in developing engaging content for email marketing, social media, blogs, and

promotional materials.

 Manage the company's social media platforms by scheduling posts, creating content,

and monitoring performance metrics.

 Support the design and execution of email campaigns targeting different client

segments, and track performance.

 Assist in organizing and promoting events such as webinars, workshops, and training

sessions.

 Conduct market research on industry trends, competitor offerings, and customer needs

to guide marketing strategies.

2. Sales Support

 Generate leads by identifying and engaging potential clients through research, email

outreach, and phone calls.

 Respond to customer inquiries via phone, email, or social media, providing accurate

information on training services.

 Assist with preparing proposals, presentations, and contracts for prospective clients.

 Maintain regular communication with clients to ensure satisfaction, gather feedback,

and identify opportunities for upselling.

 Contribute to weekly and monthly sales reporting, analyzing data and providing insights

to support business decisions.

3. Collaboration

 Work closely with the training, customer service, and operations teams to ensure a

seamless end-to-end client experience.

 Provide feedback and insights to improve marketing and sales strategies based on

customer interactions and responses.

 Manage existing partnerships and pursue potential new partnerships.

 Perform any other related assignments as delegated by management.

4. Confidentiality

 Maintaining the confidentiality of sensitive information and exercising reasonable care

in its protection.

 Using confidential information solely for business purposes.

 Not disclosing any confidential information to third parties without prior written

consent, except to authorized employees/agents bound by confidentiality obligations.

Qualifications & Requirements

 Bachelor's degree in Marketing, Business Administration, Communications, or a related

field, or an equivalent qualification with relevant experience.

 At least 2+ years' experience in marketing, sales, or business development.

 Previous experience in the education or training sector is an added advantage.

 Strong knowledge of digital marketing tools.

 Proficient marketer with proven ability to design and implement effective marketing

strategies.

 Excellent communication skills (written and verbal).

 Assertive, open-minded, and adaptable in engaging with different client types and

situations.

 Creative, proactive, and results-driven with the ability to work under minimal

supervision.

 Proficiency in MS Office Suite, social media platforms, and basic design tools is an added

advantage.

Qualified and interested? apply through by 23rd August 2025.



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