Marketing Retention Associate

3 days ago

Nairobi, Nairobi Area, Kenya Branch International Full time

Branch Overview 

Branch delivers world-class financial services to the mobile generation. With offices in the United States, Nigeria, Kenya, and India, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility. 

Branch's mission-driven team is led by the founder and former CEO of The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. In 2019, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms including Andreessen Horowitz, Trinity Capital, Foundation Capital, Visa, and the International Finance Corporation (IFC).

We value diversity and are committed to providing an inclusive working environment where human beings of all backgrounds can thrive. 

Job Overview

The Retention Marketing Associate will play a key role in driving customer engagement, loyalty, and lifetime value. This role focuses on executing retention strategies and lifecycle marketing initiatives that keep customers active, satisfied, and connected to our brand. The ideal candidate is data-driven, creative, and passionate about delivering personalized customer experiences across multiple channels.

Key ResponsibilitiesBuild and deploy Customer Engagement Platforms campaigns and automated flows across email, push, SMS, and in-appSupport the execution and optimization of customer lifecycle programs across our digital banking products, including loans, wallets, savings, payments, and salary accounts.Monitor customer behavior, segment users, and personalize communications to increase engagement and reduce churn.Assist in the planning and optimization of lifecycle marketing campaigns, including onboarding, activation, engagement, and win-back journeys.Analyze customer data to identify trends, opportunities, and risks across customer cohorts.Monitor daily campaign performance and flag issues or opportunitiesAssist with A/B testing, performance tracking, and basic data analysis Prepare weekly reports on retention KPIs and funnel performance Work with cross-functional teams (Growth, Product, CS) to address engagement drop-offsDraft and edit lifecycle communication copy based on guidelinesMaintain accurate documentation of flows, segments, and campaign changesEnsure brand tone, clarity, and quality in all retention-related messaging.

Qualifications

Bachelor's degree in Marketing, Business, Data Analytics, Communications, Economics, Statistics, or a related field1–3 years of experience in CRM, retention marketing, digital marketing, or a similar role.Strong analytical skills with the ability to interpret data and generate insights.Hands-on experience with CRM or marketing automation tools (e.g., Braze, HubSpot, MoEngage, Mailchimp).Detail-oriented, organized, and capable of managing multiple projects simultaneouslyExperience in a tech, fintech, e-commerce, or digital-first environment is an added advantageWhy Join UsPurpose with impact: Be part of a mission-driven organization that's redefining access to finance across Africa: fast-paced, data-led, and entrepreneurial in spiritLeadership that empowers: You'll have the autonomy to shape strategy, influence outcomes, and drive meaningful growth.Reward for performance: We offer a competitive compensation package, including salary and equity, reflecting the value of your contribution.Collaborative culture: Work within a flat, inclusive environment that values ideas, transparency, and cross-functional teamwork.How we work: Our hybrid model supports focused, deep work time, while enabling in-person collaboration for innovation and alignment.Comprehensive wellbeing: Fully paid health insurance and a company-matched pension plan to give you peace of mind.Balance that's real: 28 days of annual leave, 30 days of sick leave, and bereavement leave, because rest and recovery drive results.Family-first policies: Enjoy fully paid parental leave, 6 months maternity and 3 months paternity, to support what matters most.Continuous growth: Annual professional development budget to invest in your skills, knowledge, and leadership journey.Work your best: Monthly work-from-home stipend to help you stay productive and comfortable wherever you work.Connection beyond work: Team meals, virtual social events, and in-person meetups to strengthen bonds and celebrate achievements.Global exposure: Opportunities to collaborate with and travel to our offices around the world, supported by global travel medical insurance

We're looking for more than just qualifications -  if you're unsure that you meet the criteria but identify with our vision of providing equal opportunity to everyone to access financial services, please do not hesitate to apply

Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law.

 

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