call for proposals for an ngo in uganda to lead a social media campaign on irregular migration

6 days ago

Nairobi, Nairobi Area, Kenya The Youth Cafe Full time €40,000 - €60,000 per year

Selection of Local NGO Partners to Implement Social Media Campaign
Country:
Uganda

Issued by:
The Youth Cafe

Supported by:
ICMPD under the
MMD III Programme
Deadline to Apply:
22 August

Campaign duration:
October 2025 until March 2026, with training on 23 and 24 September 2025

Available Budget:
5000 EUR

Overview
As part of the "
Migration and Mobility Dialogue (MMD III)
" programme, funded by the
European Union
and
ICMPD
, The Youth Cafe is seeking one NGO in
Uganda
to:

  • Participate in a capacity-building programme on social media campaigning,
  • Design and implement a context-specific social media campaign on irregular migration,
  • Receive ongoing support and coaching throughout the campaign lifecycle.

Selected organisations will become "Neighbour Partners" in this initiative aimed at addressing the risks of
irregular migration
through evidence-based, locally led communication.

Objectives
This Initiative Aims To

  • Empower local NGOs to implement effective, responsible, and engaging social media campaigns.
  • Increase digital outreach capacity around migration risks, myths, and alternatives.
  • Support youth and vulnerable communities in making informed migration decisions.

Scope of Work
The Selected NGO Will

  • Attend online training on strategic communication, digital campaigning, and ethical engagement (with modules on child protection and monitoring & evaluation).
  • Develop and run a localised social media campaign (with reach targets and engagement indicators).
  • Submit periodic updates and a final report including campaign results and lessons learned.

You will be supported by a dedicated Point of Contact (PoC) from one of the consortium members and by the consortium lead
Seefar
, who will approve campaign content before launch and provide technical monitoring tools.

Training & Capacity Building
Each Selected NGO Will Participate In

  • Practical training sessions on:

  • Strategic communications planning

  • Audience targeting and content development
  • Types of digital campaigns, including A/B testing, Dynamic ads and Lead generation campaigns
  • Social media metrics and monitoring

  • Safeguarding and responsible storytelling

  • Ongoing mentorship during campaign development and roll-out.

Reporting Requirements
You will be expected to:

  • Collect and share engagement metrics (reach, likes, shares, click-throughs, etc.).
  • Conduct light-touch monitoring using provided templates.

  • Submit a final report including:

  • Overview of campaign activities

  • Key results and insights
  • At least one case study or impact story

Eligibility Criteria
Applicants Must

  • Be a registered NGO based in Uganda
  • Demonstrate experience in social media campaigning, youth engagement and migration-related communications.

  • Have infrastructure and staff capacity to design and deliver digital content.

  • Commit two to four of your staff attending training and reporting as required.

Budget & Duration
The selected NGO will receive a subcontract worth 5000 EUR in line with
EU
and
ICMPD
guidelines.

The campaign will run between October 2025 until March 2026, with training on 23 and 24 September 2025.

How To Apply
Interested NGOs should submit the following by 15 August 2025 by filling the form below.

  • A 1–2 page concept note describing:

  • Your organisation's experience with social media or awareness campaigns

  • Your understanding of the migration context in your country

  • Your proposed approach to running a campaign

  • Budget estimate

  • Copy of NGO registration certificate
  • Profile of key team members (CVs or bios)
  • Samples of previous campaigns or communication materials

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