Channel Marketer

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. 
 
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
 
Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

What you will do

• Market & Consumer Insights

Leverage shopper and consumer insights to design effective displays, messaging, and promotional strategies.

Stay updated on industry trends, retail best practices, and competitor activities to optimize channel performance.

Share insights with internal and external stakeholders to inform decision-making and continuous improvement.

• Data Analysis

Provide analytics from customer & Market data such as distribution & competition etc. 

• Budget & Vendor Management

Manage ISM (In-Store Marketing) budgets, moving plans, vendor relationships, and agency performance to ensure cost-effective execution.

 Track vendor payment requests, ensuring compliance with internal financial and operational standards.

• Channel Strategy & Planning

Develop and execute channel marketing strategies to drive joint sales and revenue growth with distributors, resellers, and sales partners.

Identify and implement effective distribution channels, promotional programs, and in-store initiatives to maximize product visibility and market share.

Align channel strategies with product management, sales, and marketing teams to ensure consistency across touchpoints.

• In-Store Marketing & Execution with Channel/Partner

Design and implement in-store strategies, including fixtures, POP displays, and promotional materials.

Negotiate premium product positioning and secure retail visibility with key customers.

Monitor in-store rollouts, prepare progress reports, and ensure alignment between in-store and online experiences.

• Campaign Development & Partner Enablement

Collaborate with digital marketing and agency partners to create engaging and brand-consistent content.

Support partners in developing their own marketing campaigns and mentor partner marketing teams.

Coordinate and execute industry campaigns, trade shows, and in-store events to strengthen channel engagement.

• Reporting

Provide daily, weekly and monthly reports on distribution, competition to management

• Cross-Functional Collaboration

Coordinate closely with field sales teams to ensure successful channel execution and alignment with sales goals.

Work across product, brand, and digital marketing functions to deliver an integrated customer experience.

Act as a brand advocate and industry expert within the channel partner ecosystem.

What you must Have

• College or University Degree in Marketing or Digital;
• Proven Data analysis skill and experience;
• Advanced MS Excel skills;
• Strong multi-tasking & project management skills, comfortable in a fast-paced environment;
• Strong communication skills, detail oriented;
• Data-driven mindset - you love numbers and figuring out what they mean;
• Curious and creative - you're a problem solver who loves to try new things;
• Highly motivated with strong self-management;
• Ability to work independently and collaboratively;

Nice if you have

• Passion for tech and innovation;
• Love for both strategy and execution

Relevant  Experience(s) & Duration – 2~ 4 years relevant work experience within a manufacturer, retailer, advertising, marketing or interactive firm

Leadership Experience & Duration – None

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.