Marketing and Storytelling Fellow

About the Innovation Fellowship Program

The
Innovation Fellowship
is a unique 12-month program designed for recent college graduates to work on well-vetted ideas with like-minded peers under the guidance of experienced leaders and mentors. Fellows gain practical experience in building early-stage startups, expand their entrepreneurial capacity, and become future leaders in Africa's innovation ecosystem.

Role Summary

As a
Marketing & Storytelling Fellow
, you will join
Shukran
, one of Impact Africa Network's (IAN) scale-ups, to help shape how the brand communicates and connects with its diverse audiences.

You will play an active role in content creation, product marketing, and brand storytelling — working closely with two other team members in the marketing department. Together, you'll craft campaigns and narratives that drive engagement, promote Shukran's Product and brand in the market.

This is an excellent opportunity for a creative communicator who wants to learn how marketing, storytelling, and product positioning come together to build a growing tech brand.

Core Traits We Value

• Ownership & Initiative:
  You are proactive, curious, and driven to learn and deliver results.
• Integrity & Accountability:
  You approach your work with honesty, consistency, and professionalism.
• Creative Communication:
  You enjoy storytelling and can turn complex ideas into relatable, engaging messages.
• Collaboration:
  You thrive in team settings and contribute positively to shared goals.

Key Responsibilities

Brand & Product Marketing

• Support in refining Shukran's
  product messaging and positioning
  across different audience segments.
• Help develop marketing materials that communicate the
  value proposition
  of Shukran's products.
• Work with the marketing team to design campaigns that promote
  new features
  , seasonal offers, or product updates.

Storytelling & Content Development

• Create compelling content that brings Shukran's story to life — including blog posts, articles, newsletters, case studies, and testimonials.
• Highlight user success stories, brand partnerships, and community initiatives through creative storytelling.
• Support the creation of thought-leadership content around digital gifting, loyalty, and fintech innovation.

Audience Engagement & Campaigns

• Assist in designing and executing digital marketing campaigns targeting different audiences.
• Support in developing messaging tailored for B2B and B2C (individual users) segments.
• Contribute to campaign tracking, data collection, and reporting to assess engagement and performance.

Research & Market Insights

• Conduct market research on competitors, customer behavior, and emerging trends in the space.
• Provide insights that inform content strategy, product positioning, and campaign design.

Team Collaboration

• Work collaboratively with two other members of the marketing team on campaign planning, content development, and brand strategy.
• Participate in brainstorming sessions and marketing reviews to contribute creative ideas and feedback.
• Support event planning, webinars, and community initiatives that amplify brand presence.

General Marketing Support

• Manage content scheduling, social media posting, and performance tracking.
• Assist in maintaining consistency across all brand touch points and communication channels.
• Perform other marketing-related tasks as assigned.

Qualifications & Skills

• Education:
  Recent graduate or awaiting graduation in Marketing, Communications, Business, or related field. A minimum high school grade of
  B+ (or equivalent)
  is required.
• Writing Ability:
  Strong copywriting or creative writing skills; a passion for storytelling and clear communication.
• Communication:
  Excellent verbal and written communication skills.
• Collaboration:
  Ability to work effectively as part of a team and contribute to shared goals.
• Attention to Detail:
  Accuracy and consistency in all marketing outputs.
• Marketing Knowledge (preferred):
  Basic understanding of digital marketing, social media strategy, or content marketing.

What We Offer

• Hands-on experience in marketing within a
  startup studio
  and
  portfolio company
  setting.
• Mentorship from experienced marketing leaders and access to IAN's professional network.
• Exposure to product marketing, content strategy, and digital campaign execution.
• A collaborative, mission-driven environment that values creativity, learning, and ownership.