Social Media Coordinator

Job Description 

Job Title: Social Media Coordinator

Location: Nairobi, Kenya

Reports: Communications Manager

Department: Brand and Public Engagement

Contract Type: Full Time

Job Purpose

The Social Media Coordinator plays a critical support role in the execution of AWF's digital communications. This role focuses on day-to-day scheduling, content uploading, community monitoring, and basic digital reporting—helping bring AWF's Africa-led conservation storytelling to life across multiple platforms.

Working closely with the Communications Manager (who leads strategy and content direction), the coordinator ensures that planned digital content is executed with timeliness, consistency, and attention to detail.

The role suits someone with a collaborative spirit, strong writing and organizational skills, and an eye for impactful digital content.

Key Responsibilities

1. Social Media Execution & Platform Support

• Schedule and publish content across AWF's social media platforms, including LinkedIn, Twitter/X, Instagram, Facebook, and TikTok, as per the content calendar developed by the Digital Manager.

• Draft compelling captions, suggest visuals (graphics, photos, short videos), and ensure content is customized per platform requirements.

• Monitor social platforms daily to flag and report audience engagement, messages, or emerging issues.

• Support amplification of AWF campaigns, events, and thematic days by coordinating posts, stories, and cross-platform activities.

2. Content Coordination & Web Uploads

• Collaborate with internal teams (field staff, communications officers, and creatives) to collect and organize content, photos, and updates for digital publication.

• Upload and format blogs and stories on AWF's website CMS, applying appropriate tags, metadata, internal links, and visuals in alignment with AWF's brand and ethical storytelling practices.

• Maintain an organized record of published content and monitor for outdated or inactive links.

3. Digital Media Support at Events

• Support event-based social media coverage through live posting or content capture (photos, short clips).

• Take basic phone photography and videos when covering events or engaging with communities, partners, or campaigns.

4. Digital Monitoring & Reporting

• Track and compile monthly performance summaries using platform-native analytics or third-party tools (e.g., Meta Business Suite, Sprout Social).

• Maintain trackers of engagement metrics, follower growth, and post-performance to support optimization decisions made by the Digital Manager.

• Highlight basic insights or trends for internal communication.

5. Administrative & Creative Support

• Help maintain a shared editorial calendar and folders of scheduled posts and approved assets.

• Support the creation of social media toolkits for campaigns, partnerships, and internal amplification.

• Ensure accurate crediting and filing of multimedia content, including photography sources and usage rights.

Qualifications & Experience

Education:

• Bachelor's degree in communications, Digital Media, Journalism, or a related field.

Experience:

• 1–3 years in a digital communications or social media support role, preferably in the conservation or non-profit sector.

• Hands-on experience with content publishing tools and CMS (e.g., WordPress, Drupal) is desirable.

Technical Skills:

• Good command of written English and digital storytelling.

• Basic graphic design or video editing skills using tools such as Canva, CapCut, or Adobe Spark.

• Familiarity with SEO fundamentals and social media reporting tools.

• Comfortable using shared folders, spreadsheets, Click-Up, or Microsoft Teams.

Key Competencies & Attributes

• Strong attention to detail and ability to follow brand guidelines.

• Highly organized, reliable, and able to manage multiple tasks with minimal supervision.

• Eagerness to learn, collaborate, and adapt in a dynamic communications team.

• Demonstrated interest in African conservation, community development, or environmental storytelling.

Open Until:December,8,2025