Marketing Manager

About Turaco
It is urgent to find a way to insure those who are not currently insured. Turaco's mission is to relieve people from the fear of financial shocks. Our vision is to insure a billion people, effectively doubling the global number of insured individuals.

Turaco is a rapidly growing financial services start-up across emerging markets, introducing a new model for health and risk financing targeted at historically underserved customers. We provide subscription-based insurance for the mass market, bundled with everyday transactions that people are already engaging in. We collaborate with business partners to deliver affordable insurance products that truly enhance people's lives. At Turaco, we prioritise simplicity, communication, and transparency while striving to transform how insurance operates. We are in the claims-paying business.

Turaco values diversity and inclusion in the workplace. We're building a team where our differences enhance and strengthen us. We strictly prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

Since launching in February 2019, Turaco has insured 5 million end users. We are experiencing rapid growth and are looking for team members who can evolve alongside us. To learn more, visit

About The Role
The Marketing Manager will report directly to the Director of Business Development and collaborate closely with Turaco's Service Center and country teams. As a seasoned marketer, the Marketing Manager will enhance Turaco's brand presence and spearhead communication and PR strategies, while leading a lean team.

The successful candidate will be a results-oriented, creative thinker who thrives in a dynamic, fast-paced environment. This is an exciting growth opportunity to be at the forefront of an innovative insurance company.

Key Roles & Responsibilities

• Provide the marketing team with deep expertise, especially for a business in the B2B2C (Commercial Partnerships) space.
• Brand Management - Responsible for Turaco's Brand positioning and voice, both internally to colleagues and externally to partners, customers, and other stakeholders.
• Enhance Turaco's brand as a key micro-insurance and insure-tech player
• Promote the company's overarching Partner acquisition, engagement, and retention strategies.
• Communication - Drive the marketing team's communication strategy both online and offline, determining the ideal thought leadership opportunities and digital engagement.
• PR & Media - Coordinate the department's engagement with media houses, agencies, and freelancers and guide the direction of our brand's visibility.
• Creative Direction: support the marketing team by managing the design and production of assets for product launch campaigns and social media posts.
• Reporting: Tracking the effectiveness of marketing activities and reporting findings to the leadership team
• Manage a lean team and effectively allocate areas of responsibility and accountability.
• Internal Communications: work alongside the People Operations team to drive internal company communications that highlight our impact, team, values, and culture.

Key Qualifications & Your Profile

• You live Turaco's values – Push boundaries, Work with excellence, and Profound respect for the individual
• 5 to 7 years of experience in Marketing (Brand Management, PR, or Communications)
• Bachelor's degree qualification in Marketing or a related field.
• Additional professional qualifications are a significant plus.
• Strong knowledge and experience with B2BC (or WhiteLabel) business models.
• Understanding of Insurance terminology and how it is applied to daily work.
• A background in Insurance or a fast-growing Start-up is also a plus.
• Sound interpersonal and communication skills.
• Ability to work autonomously, take initiative, and get stuff done.
• Willingness to work as a colleague with people across geographies and cultures.

Our Company Culture
At Turaco, our values shape our culture. They are: 1) Pushing boundaries, 2) Working with excellence, and 3) Profound respect for the individual. If you resonate with these values, we invite you to join us

Total Compensation & Benefits
Turaco provides a competitive salary that matches your experience. Additionally, we offer a range of benefits, including stock options and healthcare, all within a supportive company culture where you can thrive and build strong relationships.