General Trade Sales Coordinator

1 day ago

Nairobi, Nairobi Area, Kenya Career Directions Limited (CDL) Full time 900,000 - 1,200,000 per year
Job Title: General Trade Sales Coordinator (GTSC)
Reports to: National Sales Manager

Our client is seeking a results-driven GT Sales Coordinator to lead their General Trade sales operations nationwide. The role will own GT sales targets (volume & revenue), manage distributors, wholesalers, and retail partners, and ensure numeric & weighted distribution growth of all products.

Key Responsibilities:

  • Deliver GT sales & distribution targets by region and channel.

  • Manage and develop distributors, wholesalers, and retail networks.

  • Lead and coach TDRs, reps, and van salesmen to drive execution.

  • Secure numeric distribution and speed-to-market for new products.

  • Ensure availability, pricing compliance, visibility, and activations in GT.

  • Consolidate sales reports, competitor tracking, and market insights.

  • Drive timely collections and enforce trade compliance.

Requirements

Qualifications:

  • Bachelor's degree in Business, Marketing, or related field.

  • 5–7 years' FMCG sales experience (at least 3 in General Trade).

  • Proven distributor & field team management experience.

  • Strong negotiation, execution, and market development skills.

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