Marketing & Operations Executive

5 days ago

Nairobi, Nairobi Area, Kenya B2Tech Full time $40,000 - $60,000 per year

The Marketing & Operations Executive supports integrated marketing campaigns while ensuring smooth day-to-day operational and administrative efficiency across brand, product, and customer-facing activities. The role works closely with cross-functional teams to align marketing initiatives and business operations, ensuring campaigns and projects are executed smoothly and deliver maximum impact, enhancing both operational & commercial performance.

Key Responsibilities:

  • Integrated Marketing Execution
  • Assist in planning and executing 360° campaigns across BTL, influencer, retail, and experiential channels.
  • Manage campaign calendars, timelines, and dependencies to ensure seamless delivery.
  • Coordinate with creative, media, and production teams to deliver on-brand communication and assets.
  • Track campaign performance, KPIs, ROI, and market trends, sharing actionable insights.
  • Conduct routine market visits to assess visibility, retail performance, and customer feedback.
  • Prepare regular performance reports and maintain campaign trackers, checklists, and budgets.
  • Ensure timely approvals and documentation for all campaigns and activations.
  • Operations & Coordination
  • Develop and refine operational processes to ensure workflow efficiency.
  • Manage day-to-day administrative tasks, documentation, and compliance.
  • Liaise across marketing, product, finance, and customer support for smooth campaign execution.
  • Oversee stock, equipment, and promotional resources.
  • Manage vendor relationships, ensuring timely delivery and quality standards.
  • Monitor operational performance, identify risks, and ensure compliance with policies.

Qualifications & Competencies
Qualifications:

  • Degree or diploma in Marketing, Business, Communications, or related field.
  • 3–5 years of relevant experience in marketing, operations, or a combined role.

Core Competencies:

  • Strong organizational and project management skills.
  • Ability to coordinate multiple stakeholders and meet tight deadlines.
  • Hands-on, execution-driven, and comfortable with fieldwork.
  • Solid understanding of integrated marketing channels.
  • Analytical mindset with ability to interpret performance data.
  • Excellent communication skills (written and verbal).
  • High attention to detail and process discipline.
  • Creativity combined with practical operational judgment.

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