Digital Content

Job Description
PRIMARY PURPOSE
The Digital Content and Creative Specialist play a key role in supporting the Media and Marketing Manager in crafting, coordinating and delivering compelling digital and creative content. This role is central to enhancing brand visibility, ensuring consistency across platforms and authentically telling the story of Governors' Camp Collection and Wilderness Kenya.

Combining strong copywriting, design and media coordination skills, the digital content and creative specialist will help execute marketing and communications initiatives that reflect the company's brand values and resonate with diverse audiences.

The role offers the opportunity to be part of a passionate and purpose-driven team working at the intersection of conservation, travel and storytelling. The successful incumbent will collaborate with inspiring individuals across the brands, contributing to meaningful narratives that support wildlife protection and community empowerment.

This role provides creative freedom, a dynamic work environment and the chance to grow professionally while making a real impact in one of Africa's most iconic tourism and conservation landscapes.

• This position is based in Nairobi, Kenya

Detailed Responsibilities
Content Creation & Copywriting

• Develop engaging written content for digital platforms, including websites, blogs, newsletters and social media.
• Ensure tone, style and messaging align with brand guidelines and storytelling objectives.
• Collaborate with internal teams to source stories, updates and insights from the field.
• Share unique selling points, stories and updates with the Wilderness marketing and sales team.
• Share reels and short video updates from the field (including live updates when in camp).
• Conduct interviews and prepare staff profiles.
• Create visually appealing graphics, layouts and digital assets for campaigns, presentations, and social media.

Design & Visual Communication

• Draft engaging social media captions and maintain a content calendar for consistent storytelling.
• Research, write and edit blogs, news stories and monthly wildlife/game reports.
• Assist in photo and video editing for digital use.
• Provide copywriting support, including fact-checking, blogs and promotional materials.
• Support the development of branded templates and design systems for a consistent visual identity.

Digital Media Coordination

• Assist in designing and scheduling newsletters and email campaigns.
• Schedule and publish content across digital channels to ensure timely and strategic delivery.
• Support website updates, ensuring all content, offers and images remain current.
• Help monitor digital performance using Google Analytics and Google Ads, providing insights to optimize campaigns.
• Liaise with external creatives, photographers and agencies as needed.

Brand Stewardship

• Uphold brand standards across all creative outputs.
• Ensure consistency in messaging, tone and visual identity across platforms and campaigns.
• Collaborate with Wilderness digital/creative teams to ensure all online Kenya-related materials are up to date and factually accurate.

Project & Technical Support

• Assist in planning and executing marketing campaigns and initiatives.
• Liaise with resident photographers on shot lists, permits, logistics and photobank management.
• Work with Wilderness creative team on photography/videography bookings, ensuring brand benefit.
• Coordinate collaborations with journalists, influencers and media partners, while supporting Wilderness PR team for joint initiatives.
• Support digital housekeeping including domain renewals.
• Maintain content calendars and support cross-functional collaboration.

CANDIDATE PROFILE
Qualification

• Bachelor's degree in marketing, Communications, Design or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva is an advantage but not necessary.

Experience

• 2–4 years of experience in digital content creation, graphic design or marketing communications.

Skills
Skills:

• Ability to manage multiple projects and meet deadlines.
• Strong writing and editing skills with a flair for storytelling.
• Familiarity with social media platforms and digital publishing tools.

Interests
A passion for wildlife and a commitment to sustainability and conservation.

Note:
This job specification is intended to outline the general responsibilities and qualifications for this position. It is not intended to be an exhaustive list of all job duties, responsibilities, and requirements. The company reserves the right to revise and amend this job specification as needed to meet the evolving needs of the business.

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