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Director of Sales and Marketing at

2 months ago

Nairobi, Nairobi Area, Kenya Accor Full time
Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties

As part of your role you will be accountable for:

Steer the achievement of the rooms and catering sales budget
Support the leadership in the development of sales and marketing plan and budget presentation

Develop and implement effective sales strategies for all verticals MICE and Leisure including individuals, families, and groups, in alignment with the hotel's overall sales objectives.

Support team to create and build and maintain strong relationships with key industry partners in travel and business for both luxury and corporate and the individual, family and group travelers.

Establish strategy to grow and generate business opportunities and increase market share with key industry partners.

Carry out extensive market research to analyses the preferences and needs of the market and establish strategies to ensure the hotel reach is achieved in both local and international markets.

Proactively engage with existing and prospective clients, including conducting site visits, participating in trade shows, and hosting familiarization trips, to showcase the hotel's unique offerings and amenities.

Lead sales team to build an extensive network of contacts, building relationships to drive high yield business from all market segments into the hotel.

Plan and attend trade exhibitions, collection reviews, road shows and sales trips to maximize the brand coverage Fairmont Mount Kenya Safari Club optimizing the ROI of short, medium and long term business for the hotel
Work in partnership with revenue team to drive distribution through local partners, responding to market trends and consumer demand
Work with operations to ensure service delivery meets required standards across partnership agreements
Work closely with marketing team to ensure the brand deliverables and hotel marketing strategies are met
Steer the formation of the annual department budget, monitor departmental performance and report rationale for all variances of actual revenues achieved versus budget and recommending and implementing appropriate actions

Prepare and present and coach sales team on how present persuasive sales proposals, contracts, and presentations to clients, addressing their specific requirements and promoting the hotel's value proposition.

Coordinate with various departments within the hotel, such as reservations, operations, and events, to ensure seamless execution and exceptional guest experiences.

Support strategic department planning and development
Coach, mentor and develop sales team to ensure they are well supported and empowered to perform in their roles
Act as a brand ambassador, representing the hotel by maintaining constant contact with stakeholders, including clients, guests, key industry partners, and steer the regional account management for luxury partnerships agreement: examples (AMEX, FHR, Virtuoso, Traveler Made etc.

Qualifications and Experience

Master's degree in hospitality management, focus on Sales and Business development

Proven track record of a minimum of five (5) years in luxury hotel sales, with a demonstrated ability to achieve and exceed management's expectations.

(International exposure most welcome)
Take on tasks in addition of the ones stated, with a positive can do mindset
Be a brand ambassador at all times, ensure brand integrity and clarity are maintained
Model the company's culture, vision, mission and core values at all times
Maintain positive relationships with all guests, vendors, colleagues and clients within travel networks
At all times, represent Fairmont in Kenya in a professional, courteous and efficient manner
Excellent communication, negotiation, and interpersonal skills to effectively engage with clients and build long-term relationships.
Good presentation and proposal development skills to showcase the hotel's unique offerings and value proposition.
Proficiency in using Opera and other sales tools to track leads, manage accounts, and generate reports.
Ability to work independently, lead a team and drive results with a proactive mindset
Strong analytical and problem-solving skills, with the ability to create reports and identify sales opportunities.
Flexibility to travel as required for client meetings, industry events, and hotel visits.