Online Presence Manager

2 days ago


Nairobi, Nairobi Area, Kenya Employd Staffing Solutions Ltd Full time

Key Performance Indicators (KPIs)

The following KPIs will be used to measure the success of the Digital Marketing Officer:

  • Website traffic and engagement metrics
  • Email open and click-through rates
  • Social media follower growth and engagement
  • Pay-per-click advertising conversion rates
  • Return on investment (ROI) from digital marketing activities

Reporting

The Digital Marketing Officer will provide regular reports to senior management on key performance indicators and progress against digital marketing objectives. These reports will include:

  • Analysis of website traffic and engagement metrics
  • Email open and click-through rates
  • Social media follower growth and engagement
  • Pay-per-click advertising conversion rates
  • Return on investment (ROI) from digital marketing activities

Skills and Qualifications

  • Degree in Marketing or related field
  • Proven experience in digital marketing, preferably in a similar industry
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Familiarity with Google Analytics and other digital marketing tools

Salary and Benefits

A competitive salary and benefits package will be offered to the successful candidate.



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