
Help Desk
2 weeks ago
Job Position: Help Desk & Marketing Officer
Department: Marketing
Reports to: Marketing Manager
Job Summary:
The Help Desk & Marketing Officer will serve as the first point of contact for visitors and tenants within the BINAA building, ensuring an engaging and seamless experience for all stakeholders. They will play a vital role in guiding foot traffic, promoting tenant businesses, overseeing building marketing initiatives, and maintaining strong tenant relations. Additionally, they will support leasing efforts by showcasing available retail spaces and ensuring the building remains an attractive commercial destination.
Key Responsibilities:
1. Promotion of BINAA Ecosystem & Tenant Businesses
- Educate visitors on the BINAA concept, ensuring they understand it as a one-stop destination for home and building solutions.
- Actively promote tenant businesses by informing customers about special offers, services, and exclusive products.
- Closely, work with the marketing team to execute promotional strategies to increase building footfall and drive business to tenants.
- Assist in planning seasonal campaigns, festive promotions and community events to boost foot traffic.
2. Visitor Engagement & Foot Traffic Management
- Greet and assist visitors, directing them to the appropriate businesses or services within the BINAA building.
- Direct customers looking for building solutions and fixtures primarily to the BINAA showroom while providing supplementary referrals to other tenants.
- Actively manage and document visitor traffic, gathering data to assess peak hours, visitor demographics, and engagement levels.
- Implement visitor feedback mechanisms to continuously improve customer experience.
- Provide maps, directories, and promotional materials to visitors for easy navigation.
Qualifications & Skills:
- Diploma or bachelor's degree in marketing, business administration, or a related field.
- Strong interpersonal and communication skills with a welcoming and professional demeanor.
- Experience in customer service, marketing, or retail management is an added advantage.
- Ability to multitask and manage visitor inquiries while executing marketing responsibilities.
- Strong organizational and problem-solving skills.
- Proficiency in MS Office, customer service tools, and basic data reporting systems.
- Familiarity with social media and digital marketing trends is a plus.
Work Environment & Expectations:
- The role is front-facing and requires the officer to be stationed at the help desk with periodic movement around the building.
- Flexibility in working hours may be required during expos, promotional events, and peak shopping seasons.
- The officer should maintain a customer-centric and solution-oriented approach to interactions.
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