Institutional Sales Lead
18 hours ago
Our client is a leading FMCG company in Kenya, producing edible oils, hygiene, personal care, and food & beverage products. Our client seeks a leader to drive HORECA channel growth by building key partnerships, boosting volume and value sales, and executing strategies aligned with business goals.
Responsibilities:
- Develop and execute the HORECA sales strategy to achieve assigned revenue and market share targets.
- Identify growth opportunities in hotels, restaurants, caterers, airlines, and other institutional
accounts. - Plan and monitor channel performance against agreed sales KPIs.
- Acquire and onboard new institutional clients while nurturing existing relationships.
- Conduct regular business reviews with key accounts to ensure satisfaction and growth.
- Negotiate pricing, contracts, and commercial terms in line with company policies.
- Lead, mentor, and motivate the institutional sales team to achieve set goals.
- Allocate targets, territories, and monitor individual and team performance.
- Ensure excellent execution of sales initiatives, promotions, and activations within the HORECA segment.
- Provide superior customer service and act as the primary escalation point for client issues.
- Collaborate with the supply chain to ensure timely deliveries and efficient order fulfillment.
- Track competitor activities, market trends, and customer insights to recommend proactive
strategies. - Prepare accurate sales forecasts, pipelines, and reports for management.
- Monitor credit control and ensure timely collections from institutional clients.
- Work with Marketing, Finance, and Operations teams to optimize HORECA offerings.
- Partner with product development to tailor solutions for the institutional channel.
- Bachelor's degree in Sales, Marketing, Business Administration, or related field.
- MBA is an added advantage.
- Minimum 6–8 years of experience in sales, with at least 3 years in institutional/HORECA sales leadership.
- Strong network within hotels, restaurants, and catering businesses.
- Proven track record of meeting and exceeding sales targets.
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