Modern Trade Sales Executive at Flexi-Personnel
4 weeks ago
Flexi Personnel Ltd is a HR Company that was founded in 2008. It is currently the fastest growing HR firm in Kenya offering a wide range of services including Headhunting and Executive selection, Outsourced Labor management, HR Outsourcing, Outsourced Payroll Management, HR consultancy, Psychometric Assessments and Expatriate
JOB PURPOSE
This role is critical in managing and expanding the company's presence within modern retail outlets. The jobholder will be responsible for fostering relationships with key decision-makers, optimizing product visibility, and driving sales growth in modern trade channels.
This role offers a unique opportunity to join a company with significant social impact on the livelihoods of smallholder farmers and communities often excluded from the value chain by conventional business strategies.
KEY ROLES AND RESPONSIBILITIES:
Account Management:
Build and maintain strong relationships with key accounts in modern trade, including supermarkets, hypermarkets, and large retail chains.
Act as the primary point of contact between the company and modern trade partners.
Sales Strategy Implementation:
Develop and execute sales strategies to achieve revenue and market share objectives in modern trade channels.
Collaborate with the sales team and management to align strategies with overall company goals.
Product Placement and Visibility:
Ensure optimal product placement on shelves to maximize visibility and accessibility.
Coordinate with merchandising teams to implement attractive product displays.
Promotions and Campaigns:
Plan and execute promotions and marketing campaigns within modern trade channels.
Negotiate promotional agreements and secure additional shelf space for featured products.
Data Analysis:
Analyze sales data and market trends to identify opportunities for growth.
Provide insights and recommendations to enhance product performance and market competitiveness.
Forecasting and Planning:
Work closely with demand planning and supply chain teams to ensure adequate stock levels to meet demand.
Forecast sales and monitor inventory turnover to prevent stockouts or overstock situations.
Training and Support:
Conduct training sessions for modern trade staff on product knowledge, promotions, and selling techniques.
Provide ongoing support to ensure retail staff is well-informed and motivated to sell the company's products.
EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS
Bachelor's degree in business, marketing, or a related field.
At least 5 years’ experience in modern trade sales within the FMCG industry.
Strong understanding of modern trade dynamics, including negotiation processes and promotional activities.
Minimum of two years with the same organisation and demonstrable success in modern sales.
Excellent communication and interpersonal skills.
Analytical mindset with the ability to interpret sales data and market trends.
Results-driven with a track record of achieving and exceeding sales targets.
Familiarity with trade marketing strategies and merchandising principles.
Proficient in using CRM software and MS Office applications.
Adaptability, agility, and a proactive approach.
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