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Marketing Manager at Samsung Electronics

5 months ago

Nairobi, Kenya Samsung Electronics Full time

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea. Due to some circular ownership, it is the flagship company of the Samsung chaebol, accounting for 70% of the group's revenue in 2012.

PURPOSE OF JOB:

To Assist in marketing activities and campaigns to grow Samsung Brand awareness and to drive sales;
Implementation, execution and communication of brand marketing plans for assigned projects and customer segments;
Execution of tactics to support marketing strategies;
Provide Marketing support through regular communication and development of promotional materials as required
Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products;
Lead integrated consumer marketing plan, development and execution;
Build launch plans, activities and channel strategies
Propose brand activities and measurable objectives
Manage segment marketing budgets and expenditures
Work in partnership with all agencies on record to deliver against Samsung specific marketing campaigns

ROLES AND RESPONSIBILITIES

This individual will be required to work with the Product Managers and Key Account Managers to ensure on-time and effective new product introduction / go-to-market.
Plan and execute advertising campaigns and strategies for the business unit; to ensure the best gains in market share (or stated KPI / goal).
Develop, implement, monitor systems and procedures necessary to smooth operation of the marketing functions
Plan media, PR, IM and Digital Marketing in collaboration with brand teams as part of go to market strategy
Plan all aspects with regards to new product launches, or sell-out initiatives with specific reference to specific products
Compile briefing documentation against set Samsung objectives
Tactical Marketing Planning
Customer and Consumer analysis
Budget optimization
Agency liaison

CLIENTS / STAKEHOLDERS

Internal:

Sales, Marketing Functions (PR, Brand, Digital, MI)
Media Buying
Marketing Finance
Content & Services

External:

Samsung Customers
Retail / Trade Channels
Agencies

QUALIFICATIONS AND EXPERIENCE

Degree in Marketing /Or other related Fields
Minimum 5 years in Marketing team management experience

REQUIRED SKILL & COMPENTENCIES

Technical:

Marketing Knowledge
Financial Acumen
In Market Activation
Computer Literate

Behavioral:

Customer Focus
Attention to Detail
Teamwork
Excellent communication skills