Marketing Executive at .it

4 weeks ago


Nairobi, Nairobi Area, Kenya CloudHop Full time
Marketing Executive sought to expand partner network and drive demand generation through strategic marketing initiatives. Key responsibilities include product knowledge, marketing strategy, content creation, and social media management. Must have proven experience in marketing, strong understanding of cloud computing trends, and exceptional communication skills. Certification in Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant is a plus. Proficiency in Mailchimp and content creation tools is required. Bachelor's degree in marketing, business, or related field is preferred.

Key Responsibilities:
• Stay updated on industry trends, cloud technologies, and distributed product offerings.
• Clearly communicate benefits of cloud solutions to partners and resellers.
• Contribute to development and execution of comprehensive marketing strategies.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Develop marketing campaigns that drive demand generation and increase partner engagement.
• Create high-quality and visually appealing content for social media posts.
• Use social media management tools to schedule and post content at optimal times.
• Monitor and respond to comments, messages, and mentions promptly.
• Stay informed about industry trends, social media trends, and relevant news.
• Adapt social media strategy based on emerging trends and audience behavior.
• Integrate marketing campaigns and promotions into social media calendar.
• Develop lead-generation initiatives tailored to distribution strategy.
• Track and report on progress and success of campaigns.
• Analyze data to identify areas for improvement and track key performance indicators.

Requirements:
• Proven experience in marketing, preferably in technology or cloud services industry.
• Strong understanding of cloud computing trends and technologies, with emphasis on distribution.
• Exceptional communication skills and ability to convey complex information clearly.
• Proficiency in Mailchimp and content creation tools.
• Certification in Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant is a plus.
• Bachelor's degree in marketing, business, or related field is preferred.

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