Marketing Coordinator
1 month ago
Marketing Coordinator role at Peponi Schools involves supporting the Director of Marketing and the Marketing Department in developing and executing marketing initiatives, campaigns, and strategies.
Peponi Schools is a co-educational day prep school for children aged 6 to 13, established in 1989, with an international intake of pupils working for internationally recognised school-leaving examinations.
The Marketing Coordinator is responsible for ensuring consistency in the Peponi brand and reflecting the school's core values and ethos in all marketing activities.
Key responsibilities include:
- Undertaking daily administrative tasks to ensure the functionality and coordination of the department's activities
- Assisting in ensuring all pupil data is up to date
- Generating reports from the CRM including analytics for the use of the Marketing Department
- Supporting the Marketing Department in organising various events
- Assisting in the design of school merchandise
- Creation and design of promotional materials such as flyers, billboards, magazines, and internal publications
- Coordinating school photography and videography
- Creating parent/pupil questionnaires and analysing questionnaire feedback
- Conducting market research to identify the target audience's needs, competition, and trends
- Monitoring marketing campaigns' progress and results
- Assisting in the organisation and coordination of marketing and promotional events
- Creating and updating content on multiple platforms
- Preparing and delivering promotional presentations
- Assisting in the writing of marketing literature
- Communicating directly with suppliers and various service providers
Key skills required:
- Organisational skills
- Market awareness
- Good teamworking skills
- Communication skills
- Advanced IT skills, including using spreadsheets to analyse data and creative software to design visual content
- Adaptability
- The ability to analyse data and spot trends
- Attention to detail and the ability to work under pressure
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