Marketing Coordinator

1 month ago


Nairobi, Nairobi Area, Kenya Peponi House Preparatory School Full time

Marketing Coordinator role at Peponi Schools involves supporting the Director of Marketing and the Marketing Department in developing and executing marketing initiatives, campaigns, and strategies.

Peponi Schools is a co-educational day prep school for children aged 6 to 13, established in 1989, with an international intake of pupils working for internationally recognised school-leaving examinations.

The Marketing Coordinator is responsible for ensuring consistency in the Peponi brand and reflecting the school's core values and ethos in all marketing activities.

Key responsibilities include:

  • Undertaking daily administrative tasks to ensure the functionality and coordination of the department's activities
  • Assisting in ensuring all pupil data is up to date
  • Generating reports from the CRM including analytics for the use of the Marketing Department
  • Supporting the Marketing Department in organising various events
  • Assisting in the design of school merchandise
  • Creation and design of promotional materials such as flyers, billboards, magazines, and internal publications
  • Coordinating school photography and videography
  • Creating parent/pupil questionnaires and analysing questionnaire feedback
  • Conducting market research to identify the target audience's needs, competition, and trends
  • Monitoring marketing campaigns' progress and results
  • Assisting in the organisation and coordination of marketing and promotional events
  • Creating and updating content on multiple platforms
  • Preparing and delivering promotional presentations
  • Assisting in the writing of marketing literature
  • Communicating directly with suppliers and various service providers

Key skills required:

  • Organisational skills
  • Market awareness
  • Good teamworking skills
  • Communication skills
  • Advanced IT skills, including using spreadsheets to analyse data and creative software to design visual content
  • Adaptability
  • The ability to analyse data and spot trends
  • Attention to detail and the ability to work under pressure

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