Lead Sales Director

2 days ago


Nairobi, Nairobi Area, Kenya Smart Sales Full time

About the Company

Smart Sales is a licensed SMS & Bulk Messaging Solutions and Content Services Provider. Our mission is to refine business processes via smart technology, support Africa's capacity, positively impact lives and businesses with more options & opportunities through innovative, technology-driven solutions.

Job Description

Company Overview

The main purpose of this role is to lead and manage the sales department at Smart Sales to achieve and exceed company sales targets. Develop and implement sales strategies, establish sales objectives, and monitor the performance of the sales team. Collaborate with strategic partners, engage in business development activities, and coordinate commercial operations in order to grow the company's revenue in line with the company's strategic goals.

Purpose of the Role

This position involves:

  • Draw up Sales Business Plan / GTM
  • Build and manage a sales team to meet its revenue objectives.

Sales Management

Key responsibilities include:

  • Responsible for the overall organization's Go-To-Market strategy
  • Build, lead, and motivate the sales team to achieve individual and team goals by providing guidance, coaching, and support to ensure high productivity and engagement in the sales team.
  • Monitor and analyze sales performance metrics, including revenue, sales volume, conversion rates, and customer acquisition costs. Identify areas for improvement based on the analysis and implement corrective actions to enhance sales effectiveness.
  • Set clear sales targets and key performance indicators (KPIs) for the sales team, aligning them with overall business objectives.
  • Continuously monitoring the team's progress against targets and KPIs, through periodic performance reviews in line with the company's performance management cycle to ensure set targets are achieved.
  • Develop and maintain a high-performance sales culture, fostering teamwork, collaboration, and a customer-centric mindset driven by company values.
  • Implement effective sales processes, methodologies, and tools to optimize the sales cycle, improve sales efficiency, and enhance customer engagement.
  • Collaborate with the marketing team to align sales and marketing strategies, ensuring cohesive messaging, lead generation, and effective sales collateral.

Strategic Partnerships

This role also involves:

  • Actively pursue, convert, and close strategic/large projects to drive business growth and maximize the company's sales potential and commercial success.
  • Build and maintain strong and long-lasting customer relationships with strategic partners, through effective communication and coordination to ensure a sustainable customer base.
  • Identify and negotiate partnership agreements to expand the company's reach and revenue streams.

Business Development

Responsibilities include:

  • Engage in business development activities to identify new market segments and expand the customer base.
  • Conduct market research and analysis to identify potential business opportunities that inform management of commercial expansion and business development opportunities.
  • Develop and execute business development strategies to penetrate new markets and drive revenue growth.
  • Evaluate and pursue potential partnerships, acquisitions, or investment opportunities.

Commercial Operations

This position also entails:

  • Coordinate commercial operations to optimize efficiency and profitability.
  • Ensure effective pricing strategies and revenue management techniques are in place.
  • Monitor market trends and competitive landscape to make data-driven pricing decisions.

Requirements

To be successful in this role, you should have:

  • Bachelor's degree in commerce, Business Management, Marketing, Strategic Management, or any other related fields.
  • A Master's degree in business administration or other business-related fields would be an added advantage.
  • 6+ years experience in sales, marketing, or business development with 5 years at the management level.
  • Existing corporate networks especially in the financial services sector/E-commerce e.g. insurance, banking, saccos
  • Experience in technology sales.
  • Experience nurturing partnerships.
  • Customer-service experience

Key Skills

You will need to demonstrate:

  • Technical skills: Training, coaching and mentoring a sales and marketing team
  • Proven experience in sales and/or marketing and managing relationships with key customers.
  • In-depth understanding of market research methods and analysis
  • Solid knowledge of performance reporting and financial/budgeting processes
  • Commercial awareness
  • Ability to win deals and create a culture of vibrancy and success within the department.
  • Strong understanding of the technology industry.
  • Proven track record of building long-lasting customer relationships.

Behavioral Skills

You will also require:

  • Exceptionally self-motivated and directed.
  • Exceptional service orientation.
  • Demonstrated business acumen.
  • Outstanding communication (written and verbal), interpersonal, and facilitation skills.
  • Ability to influence, collaborate, deliver, and partner at the most senior levels in the organization.
  • Ability to work well with people at all levels in the organization.
  • Superior analytical, evaluative, and problem-solving abilities.
  • Strong persuasion and negotiation skills.
  • Flexibility and adaptability.
  • Innovative and creative thinking skills.
  • Strong persuasion and negotiation skills.
  • Open to change
  • Calm under chaos

Reports to

This role reports directly to the Chief Executive Officer.

Compensation

The compensation package includes basic pay plus commissions.



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