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Product and Marketing Specialist
2 weeks ago
As a Product & Marketing Specialist, you will shape and execute go-to-market strategies and integrated campaigns that drive adoption of our lending and savings products in Umba. You'll act as the "voice of the customer," combining market insights, messaging, and multi-channel tactics to fuel growth and deepen market leadership.
About Umba
Umba is a pan-African digital bank serving customers in both Kenya and Nigeria. Our mission entails providing accessible and cost-effective financial services across Africa, enabling our customers to take charge of their financial well-being. We are committed to seizing a unique opportunity to transform the financial landscape in Africa by harnessing the power of machine learning to develop intelligent, affordable financial products tailored for emerging markets. Our machine learning models are continuously improving, and we leverage AI and automation to deliver banking solutions at the lowest possible cost to our expanding customer base.
Umba is headquartered in Nairobi Kenya. Our primary focus is to offer a comprehensive range of digital banking products through Android, iOS and Web Apps, and we take pride in our culture of consistently surpassing customer expectations, which has fueled our rapid expansion.
Umba acquired a deposit taking microfinance bank in Kenya in 2023, which has now been named Umba Microfinance Bank. The bank has achieved fast growth since launch with an average monthly growth rate of 19% and 6x revenue growth in
We are actively seeking outstanding individuals who not only possess exceptional talent but also share our vision, determination, and sense of purpose. Join us in our endeavor to establish the best digital bank in Africa.
Responsibilities
Product Marketing & GTM Strategy
- Conduct market research, competitive analysis, and customer segmentation to identify needs and positioning opportunities.
- Collaborate with other departments to define product messaging, positioning, features, and pricing.
- Build go-to-market plans for new offerings (e.g., vehicle finance, SME loans), aligning launch timing, messaging, and channel mix.
- Track and optimize key performance metrics—CPA, ROAS, LTV—to allocate spend intelligently and meet profit targets.
- Develop and implement digital campaigns (Google/Facebook Ads, email, SEO/SEM, social media) to generate leads and convert target segments.
- Support traditional marketing efforts print, outdoor, events to bolster brand presence in key markets.
- Create compelling product content: website copy, whitepapers, case studies, presentations, and training materials for internal sales teams.
- Develop thought leadership content and PR assets that reinforce Umba's credibility, profitability, and fintech leadership.
- Track KPIs (CPA, LTV, conversion rates, channel performance) and optimize campaigns through A/B testing and analytics insights.
- Deliver monthly reports and recommendations to senior leadership.
- Work closely with Product, Finance, Compliance, Sales, and Operations to align marketing efforts with product roadmaps and regulatory requirements.
- Manage external partners—agencies, vendors, and influencers—to amplify campaign reach and effectiveness.
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80% Marketing Responsibilities: You'll lead and execute marketing campaigns—covering digital (Google/Facebook ads, SEO, email, social media) and traditional channels—focused on driving acquisition, engagement, and growth.
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20% Product Responsibilities: You'll collaborate with other teams—conducting market research, supporting go-to-market strategy, and helping refine product positioning and messaging.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of digital marketing experience—preferably in fintech, banking, or financial services.
- Proven success building and optimizing multi-channel performance campaigns (Google Ads, Facebook, email, SEO/SEM).
- Strong analytics skills—familiarity with Google Analytics, BI tools, tracking metrics like CAC, LTV, ROI.
- Excellent copywriting, content strategy, and storytelling skills—able to simplify complex financial products.
- Experience with market research, segmentation, and launching region-specific campaigns, ideally in Kenya or Nigeria.
- Ability to work cross-functionally, manage agency partners, and execute under tight deadlines.
- Familiarity with traditional and community marketing methods in mobile-first markets.
- Knowledge of regulated financial products and compliance considerations is a plus (e.g., Microfinance Act, Prudential guidelines and Data Protection Act).
