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Marketing Executive at

2 months ago

Nairobi, Nairobi Area, Kenya Savannah Healthcare Full time
At Savannah Healthcare we provide advanced, multidisciplinary care across specialties, delivering one standard of excellence for all. Our goal is to better serve our patients in a timely and convenient fashion.

JOB PURPOSE

The job holder will be responsible for developing, establishing and maintaining marketing strategies to meet the objectives of the hospital.

Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivating key relationships with potential customers (corporate & non-corporate and other stakeholders involved.

KEY RESPONSIBILITIES
Developing and implementing marketing plans and projects for new and existing service
Managing the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients
Conduct market research and analyze current market condition to determine market requirements for existing and future services.
Monitoring and analyzing market trends and study competitors, partners and substitute products and services
Expand and develop marketing communication platforms including social media platforms.
Determine and manage the marketing budget and deliver marketing activity within agreed budget
Maintaining and developing relationships with new and existing clients, developing industry linkages so that they continue to use The Savannah Hospital services

Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.

Evaluate, review and report on all marketing activities and results.
Identify and map the target customers (corporate & non-corporate).

Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors' referrals.

Organize CMEs for promotion of the activities and services of the medical departments and specialties.
Organize outreach programs with prospective patient communities.
Assist in designing, printing brochures, leaflets and other hospital marketing materials.
Any other duties as may be assigned from time to time

Job Requirements
Qualifications

Bachelor's degree in Marketing or equivalent from a recognized institution.
Minimum of five years working experience in aggressive marketing and sales.
Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.
Proficiency in Microsoft Office Suite.

Key competencies

Ability to work without supervision.
Good organizational and time management skills.
Excellent public relations and communication skills.
Ability to influence and attract potential clients to programs