Business Development Manager

7 days ago

Nairobi, Nairobi Area, Kenya Avenue Car Hire & Leasing Full time $70,000 - $120,000 per year

Company

The overall purpose of this role is to identify, generate, and secure new business opportunities for Avenue Car Hire & Leasing Ltd, with a strong focus on lead generation and relationship building. The Business Development Executive will actively target corporates, embassies, and other organizations aligned with the company's market, driving outbound sales activities to expand the customer base and increase revenue. The role also contributes to market intelligence, proposal development, and strengthening the company's positioning in the car hire and leasing sector.

Key Responsibilities

·      Proactively generate leads through research, networking, referrals, cold calls, walk-ins, and strategic partnerships.

·      Build and maintain strong relationships with decision-makers in corporates, embassies, and other relevant sectors.

·      Conduct market research to identify trends, competitor activity, and new opportunities.

·      Develop and deliver tailored proposals and presentations to prospective clients.

·      Maintain and update a pipeline of prospects, tracking all activity and outcomes in CRM/sales systems.

·      Attend industry events, exhibitions, and networking forums to promote company services.

·      Liaise with Reservations, Leasing, and Fleet teams to confirm service capability before proposals.

·      Negotiate terms with prospective clients and support onboarding of new contracts.

·      Collaborate with Marketing to ensure sales efforts are supported by campaigns and promotional materials.

·      Prepare regular reports on leads generated, meetings held, proposals submitted, and contracts secured.

·      Support cross-selling and upselling to maximize value from new accounts.

·      Ensure a positive customer experience and provide feedback for continuous improvement.

·      Any other responsibilities assigned by the supervisor from time to time.

Educational Requirements

Bachelor's degree in Sales, Marketing, Business Development, or a related field.

Related Job Experience / Qualifications

Minimum of 3–5 years' experience in business development, B2B sales, or account management. Experience in automotive, leasing, or service industries preferred. Demonstrated success in lead generation and achieving sales targets. Proficiency in MS Office and CRM/sales systems.

Technical & Behavioural Skills

Technical Skills

·      Strong lead generation and sales prospecting skills.

·      Ability to prepare and deliver professional proposals and presentations.

·      Market research and analysis capabilities.

·      Proficiency in reporting, pipeline management, and CRM tools.

Behavioural Skills

·      Excellent communication and interpersonal skills.

·      High confidence, networking ability, and resilience.

·      Strong initiative and self-motivation.

·      Strategic thinker with problem-solving ability.

  • ·      Customer-focused mindset with strong follow-up.

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